Pointclear

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Software 187

Software Software B2B Top of Funnel 187

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

MARCH 24, 2013

And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

LeadFuze

JANUARY 1, 2022

There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. How does one generate predictable revenue streams with their outsource sales team strategy? What kind of pattern will you use that can be repeated?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52