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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Wikipedia).

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Each member of your Sales Team can develop a personal brand. One way to leverage your AEs in this way is via Social Media.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales. Define Your Personal Brand.

Oracle 223
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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Associations Enterprise Sales Management Small Business'

Eloqua 240
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. It’s about relationships, marketing, social media, and reach. Jill echoed this when she said, “Like salespeople, [social selling] is about a network.

B2B 26
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. It’s about relationships, marketing, social media, and reach. Jill echoed this when she said, “Like salespeople, [social selling] is about a network.

B2B 26
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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

Trends 316