SBI Growth

SEPTEMBER 22, 2013

Loss analysis – how would the solution have helped avoid lost opportunities? Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Executive Interviews & surveys – most implementations fail based on inadequate leadership support and adoption. How will the leadership team lead? You’re in the driver’s seat.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

SBI Growth

DECEMBER 26, 2012

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. The objective of course is to convert leads and opportunities into paying customers. Fusion of CMO and IT. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Get chummy with your CIO and figure this out.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI Growth

JANUARY 16, 2013

I recently met Jill Rowley, a Sales Rep at Eloqua. Social Sellers have the ability to transition a virtual conversation to a real opportunity. I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

SBI

NOVEMBER 14, 2017

When Customer Success ties the number of customers they improved health scores so Marketing could do those activities and helped Sales drive upsell opportunities which increased revenue, it gets both department’s attention. Marketing Automation (Marketo, Eloqua, etc.). Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This includes conversational analytics technologies that use natural-language processing to analyze and evaluate areas of opportunity during sales calls. It does not exist.”

Scale 130

Scale Sales Automation Hiring ROI 130

Increase Sales

MARCH 29, 2013

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

LinkedFusion

AUGUST 27, 2023

Programmatic ABM divides accounts based on their similarities and differences in terms of the opportunities and risks they face as an organization. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Score More Sales

MARCH 25, 2014

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Increase Opportunities. Jill Rowley has often been one of the first names that comes up anytime a business wants to know if and how sales reps can champion an industry. Expand Your Pipeline. Close More Deals.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Pointclear

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. The MAP is not always the system of record. To read the full report click here.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

MAY 14, 2012

As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. Their answer to this question ultimately reveals whether or not this opportunity is really worth pursuing. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Typically it’s their boss, but it could be their boss’ boss.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

Pointclear

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy. I live in the marketing side, so I talk to these marketers. It’s hard.”.

Software 187

Software Software B2B Top of Funnel 187

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. But I wonder if we miss an opportunity when we think of these?

Eloqua 92

Eloqua Marketing ROI System 92

Velocify

JANUARY 29, 2013

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. In contrast, field sales teams are generally dealing with larger opportunities, longer sales cycles and lower deal volume.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. R ingLead ( ringlead.com ) automates high data quality with smooth integration two-ways with your marketing automation and CRM platforms.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

MARCH 6, 2012

As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Nudge.ai

AUGUST 14, 2017

about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: Nudge.ai’s emphasis on relationships helped you focus on some new Canadian opportunities. He spoke to Nudge.ai Can you tell us how that happened?

Sales Process 42

Sales Process Account Eloqua Pivotal 42

SalesforLife

MAY 13, 2019

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. This is a major missed opportunity!

Policies 73

Policies ACT Hiring Face-to-face 73

Pointclear

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Apptivo

MAY 12, 2022

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. customer.io. FAQ’S: What is an example of marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Sexton says: “Visibility creates opportunity.” This represents a missed opportunity. Stay Visible.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 6, 2017

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Pointclear

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

OCTOBER 13, 2010

Clicking on the link to access the Alinean Interactive White Paper, the prospect provides some basic profile information, such as location, size, industry, buyer role, stage in buying cycle, pain points or unique business opportunity.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Overdrive

JUNE 22, 2012

A few we like include Marketo, Acton and Eloqua. Having a few key data points such as top competitors and competitor vulnerabilities will help drive revenue and also help identify trends and opportunities for product development, improving messaging and accelerating sales.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

LeadFuze

JANUARY 1, 2022

They also have the responsibility of discovering outsource sales team opportunities that would be good for your account executives. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Closing the sale or sales execution. This article offers the insights they need.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Salesmate

JUNE 15, 2021

If you still aren’t using marketing automation for your business, you’re certainly missing out on many opportunities. . Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. And that’s where marketing automation enters the picture. Pro – $99/mo. Standard plan $4000/mo.

Software 52

Software Software Marketing Scale 52

Zoominfo

OCTOBER 14, 2021

We also see the email verification process as a unique opportunity to provide additional value to our users. To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx.

Data 100

Data Lead Rank Scale Eloqua 100

Sales Hacker

DECEMBER 1, 2020

Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense. Learn how modern sales teams win deals now at 6sense.com/saleshacker.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

LeadFuze

MAY 11, 2021

Successful B2B professionals will never take advantage of a client by providing them with shoddy work or overcharging for services rendered, knowing that their word is what separates them from the competition and can make or break future opportunities. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Overdrive

JUNE 22, 2012

A few we like include Marketo, Acton and Eloqua. Having a few key data points such as top competitors and competitor vulnerabilities will help drive revenue and also help identify trends and opportunities for product development, improving messaging and accelerating sales.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Hubspot Sales

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. But don’t use groups as an opportunity to hawk your products or services.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126