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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. How to Maintain Competitive Intelligence.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

—to me are findings related to how reps rate leads. The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.

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Who Is The Beneficiary Of Sales And Marketing Automation?

Partners in Excellence

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. Related posts: Sales/Marketing SLA’s – Are They Really A Sword Of Damocles?

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Inside Sales Growth Beyond CRM

Velocify

This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

He also worked at Gartner where he worked as head of research. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Sam Jacobs: On today’s show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo.

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List of best marketing automation software for 2021

Salesmate

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Oracle Eloqua is one of the best marketing automation software with features such as customer segmentation, lead management, Advanced Intelligence, Sales and marketing alignment, and marketing measurement. Pro – $99/mo.

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The Sales Playbook to Social Selling

Hubspot Sales

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Have you read any interesting articles related to your prospect’s industry? What Is Social Selling? The Power of Social Selling. Share them.