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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

The tool dynamically uses customer intelligence in each analysis and report including collected business goal, key challenge and risk information to deliver personalized insight. Let us show you how to leverage Customer Intelligence and Data Mining Reports from your tools and the Alinean ValueStory™ Cloud platform: info@alinean.com.

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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Yet with all the research about the impact of technology (mobility, social media, Web 2.0, especially through content marketing, the small business owners of today and of tomorrow will need to hire one person to respond to business growth through: Content creation and content curation. Brand marketing. Web marketing.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. This chart is accompanied by the following observation: “On average, Sales Reps report that only 31% of all leads generated fit their Ideal Customer Profile (ICP).

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Ask Steve: How Do I Navigate Around Low-Level Contacts Who Only Want a Price Quote?

ExecVision

Eloqua started taking this approach years ago. That intel served as the pre-call research for a conversation with the more senior person where the rep would drop their common challenge (topic, trend, typical pain point, etc.) Who does [NAME] report up to?” Typically it’s their boss, but it could be their boss’ boss.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Moreover, Best-in-Class companies report a 31.6% average year-over-year growth in corporate revenue, versus 18.7%

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Rebecca is a Sr.

Lead Rank 122
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How Enterprises Are Adopting Social Selling

Tenfold

They are doing their own research, educating themselves, and sometimes opting to make purchases without the intervention of a salesperson. A Social Centered Selling and A Sales Guy research claims that more than 72 percent of sales professionals who included social selling strategies in their process performed better than their peers.