The ROI Guy

AUGUST 27, 2018

This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Pointclear

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Software 187

Software Software B2B Top of Funnel 187

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The ROI Guy

MAY 14, 2012

Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. What’s the ROI or business case for the implementation of these tools?

Eloqua 92

Eloqua Marketing ROI System 92

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Target one new tool each quarter and assess the capability, fit and ROI. I suggest that you find your favorites. Adopt and roll out accordingly.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

MARCH 6, 2012

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Nudge.ai

AUGUST 14, 2017

With Tim Peters and some other colleagues, we’ve started this group called 4am ROI, which is really about setting your mindset to be successful for the day. One sales leader I had back in the day at Eloqua, Katie Azuma , sold me on the idea of ‘three points in three minutes’ when talking to a prospect.

Sales Process 42

Sales Process Account Eloqua Pivotal 42

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. The problem is that the ROI from being on social media may not be immediately felt. These “social” sales reps are said to be more likely to hit their targets by 23 percent.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The ROI Guy

OCTOBER 13, 2010

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Salesmate

JUNE 15, 2021

Pardot possesses powerful features including lead management and generation, email marketing, sales alignment, Artificial Intelligence, insightful ROI reporting to close more business and shorten the sales cycle. Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Price – Growth plan $1250/mo.

Software 52

Software Software Marketing Eloqua 52

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Vendor 73

Vendor Report Eloqua Marketo 73

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Our customers love our function 1, feature 2, and find an ROI of XXX%. This approach will cost you less, attract more targeted prospects, and build momentum for a high ROI content strategy.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Reva Pellerin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130