LinkedFusion

AUGUST 27, 2023

You should still draw on your in-depth familiarity with the personas, profiles, and segments of your potential customers when creating these B2B account groups. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Apptivo

MAY 12, 2022

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. It benefits the business in the following ways.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. I think of it as an “intelligent segmentation engine.” Radius ( radius.com ) describes their tool as a “marketing intelligence platform.”

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Velocify

JANUARY 29, 2013

One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

Sales Overdrive

JUNE 22, 2012

You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. A few we like include Marketo, Acton and Eloqua. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

LeadFuze

JANUARY 1, 2022

When selling a product, field sales will be used when the target segment is large and there are many steps in the sale process. Inside sales will work better for smaller segments with simpler processes. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Salesmate

JUNE 15, 2021

ActivveCampaign is an ideal marketing automation tool that offers simplified and advanced automation processes with automated follow-ups, powerful integrations, and contact segmentation. . Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Price – Free plan. Standard $16/mo.

Software 52

Software Software Marketing Scale 52