SBI Growth
APRIL 20, 2013
Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.
Pointclear
AUGUST 30, 2012
Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. It’s hard.”. Well, that’s what they do for a living.
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Pointclear
OCTOBER 24, 2013
In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales.
SBI Growth
DECEMBER 26, 2012
What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.
Apptivo
MAY 12, 2022
Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof.
Tenfold
SEPTEMBER 19, 2017
These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing.
Pointclear
MAY 10, 2012
Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.
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