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Sales Barrier – Lying in LinkedIn Email Marketing

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Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Whenever I accept a LinkedIn invitation I always send a LinkedIn email that: Acknowledges when we meet and asks to schedule a one on one phone call or meeting. Marketing is all about attracting attention and building relationship. Share on Facebook.

Email Marketing Works Provided You…

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Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing! Great marketers also know to ask permission through a double opt in list.

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible.

What’s the Best Email Marketing Software?

Salesfusion

The post What’s the Best Email Marketing Software? Email Marketing appeared first on Salesfusion.

6 Creative Ways to Integrate Social Media and Email Marketing

Pipeliner

Need to do some digital marketing? At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. The post 6 Creative Ways to Integrate Social Media and Email Marketing appeared first on Pipeliner CRM Blog. In your organization, do you wear many hats? You have your hands full with all the many ways to reach your audience. Few people make buying decisions anymore based on [.] Social Selling

3 Simple & Effective Email Marketing Tips for the New Year

Vertical Response

To give you some inspiration, we’ve got 3 simple and effective tips to make your email marketing work better today and all through the year. During the holiday season and just thereafter, many people go on an unsubscribe bender in which they unsubscribe from any email lists they think aren’t providing value. Remind them of the value your emails provide.

The Implication Permission Based Email Marketing Reveals

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Years ago I learned to grow an email list was essential SMB marketing strategy to expand one’s marketing presence and increase sales leads through nurturing marketing. To do so required a permission based email marketing service such as A.Weber. Today my inbox again was cluttered with numerous unsolicited emails. Of course, not!

Enhance Your Email Marketing with MailChimp for Pipeliner CRM

Pipeliner

Do you need a powerful email marketing tool to enhance your lead generation strategy? SyncApps® by Cazoomi integrates MailChimp email marketing tools with Pipeliner CRM. The post Enhance Your Email Marketing with MailChimp for Pipeliner CRM appeared first on Pipeliner CRM Blog. Pipeliner Tips and tricks

Four Email Marketing Myths Debunked

Vertical Response

Just like old wives’ tales, myths about what does and doesn’t work in email marketing can outlast unbelievers. We’ll let the medical establishment debate whether wet hair and cold weather gets you sick, but we think it’s time to set the record straight on some of the most common email marketing myths. Myth: More frequent email is better.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Segment Your Lists: You don’t want to send every single email to everyone in your database. 5 Email Marketing Don’ts. Marketing Insights. these best and worst practices.

25 Proven Steps to Achieve Email Marketing Magic

Vertical Response

If you’ve left email marketing out of the promotional mix for your business, you’re missing out on a method that has been shown to generate as much in revenue as all other types of digital advertising combined. Just how much revenue does email drive? If you haven’t been giving email marketing the focus it deserves, not to worry, this post is for you.

4 Tips to Refresh Your Email Marketing Strategy

Vertical Response

Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. Make emails mobile friendly. Mobile is the preferred method for reading emails. According to a study from Mobile Ink, 65% of email is being opened on mobile devices. Email your blog posts, videos and images.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” Sure, it’s common knowledge amongst marketers that people tend to open their email in the morning, but “the times, they are a-changin’,” as Bob Dylan would say. Revenue per email was also the highest in the 8pm to 11:59pm group.

What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

A Service-Based Business’s Guide to Email Marketing

Vertical Response

Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll cover why your business should send emails by highlighting the marketing goals that specific emails can accomplish. Welcome email.

15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

Vertical Response

And whether it’s a national holiday or not, it can be a great reason to send an email marketing campaign to your subscribers. You can use these emails as an opportunity to insert humor into your subject lines, test what time you send campaigns, or just as another chance to engage your customers. Sign up today and start sending your holiday emails! The post 15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars! Email Marketing email email marketing holidays observances5/30 – Memorial Day.

How to Improve your Email Marketing Results

Inside Campaigner

Are you hoping to improve your email marketing results? The time you send an email has a major effect on open and engagement rates. It's important to track your history to see when the best times to send your emails are and make sure there are no other time-related factors affecting your rates. What time of year are you sending your emails? The email itself.

Factors That Contribute To Email Marketing Success

Jonathan Farrington

Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). A holiday email.

What's in a Name? Alternative Senders in Email Marketing

Inside Campaigner

Anyone who receives emails from brands can confirm that there is a new trend on the rise: alternative sending — when umbrella email senders deliver emails to recipients with various, specific From addresses, i.e. Diana’s Accessories Handbags or Smith Insurance Customer Service, rather than Diana’s Accessories or Smith Insurance. The Rise of Alternative Sending.

15 Must-Haves for a Solid Email Marketing Program

Vertical Response

You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Email marketing is both your entry point, leading new customers to your business – and your anchor, connecting all your other marketing together. You can also use your other marketing channels to invite people to sign up for your email list, resulting in a closed, cohesive system that nurtures your overall customer base as one unit.”

6 Ideas to Refresh Your Email Marketing [Guide]

Vertical Response

Every once in a while your emails need a little refresher. How do you know when your email marketing needs a refresh? JoAnne Funch, who runs marketing company Marketing Dish , says if your open rates and clickthroughs are steadily declining, it might be time to resuscitate your emails. Maybe your emails are out of date and you want a more modern look.

Powerful Email Marketing

Partners in Excellence

Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” How automate your sales emails and still sound like a human – This is a detalied step-by-step guide on sales emails and follow up automation using our software Company X (screenshots included). Then I notice the tremendous personalization in the email.

4 Lessons Game of Thrones Can Teach You About Email Marketing

Vertical Response

The much-anticipated fifth season of the hit HBO show is known for its twisting plot lines and conniving characters, but it can also teach us a thing or two about email marketing. Sure, email marketing isn’t exactly the preferred form of communication for those in the Seven Kingdoms, (they tend to speak through sword fighting) but there are hidden marketing gems in the series.

Effective or Ineffective EMail Marketing? You Decide

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Several times a day I receive emails from complete strangers wanting me to consider their solutions. The first problem they have with their email marketing is they are complete strangers. For example, I recently received this email: Hi Leanne (this was one of the few employing email marketing to actually use my first name and spell it correctly – Win 2 points). Problem from my perspective is starting essentially the email with the word “I.” ” This tells me the email is all about him or her. Credit to www.sxc.hu.

It’s the Law: 7 Email Marketing Rules You Should Know

Vertical Response

Did you know there’s a law about sending emails? “Some small businesses may be aware of certain conditions specified within the CAN-SPAM Act, but I think that very few are familiar with the entirety of the law,” says Jesse Ignell, a marketer for Computer Market Research. Tell readers where your email is coming from The law focuses on honesty.

7 Tips to Building a Killer Email Marketing List

Inside Campaigner

Building your email list should be one of your top priorities as an email marketer. These tips from Campaigner will help you to nurture your email campaigns to allow you to directly, and personally, communicate with your audience whenever you want. For more information on Campaigner, please visit www.campaigner.com.

3 Tactics for a Sustainable Email Marketing Strategy

Inside Campaigner

A common mantra we hear around this time of year is "Reduce, Reuse, Recycle," and while these are great tips to keep in mind to help better the environment, they can also apply to email marketing. three tactics I’ve outlined to help marketing professionals create and maintain a sustainable email marketing strategy. Reduce, Reuse, Recycle. Read on for.

Words Matter Especially in Email Marketing

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The words you choose matter and no where is that more evident than in small business email marketing. Mail Chimp just released some research specific to words in email marketing headlines and the results are indeed interesting. The word FREE still entices people to open emails. There was quite of bit insightful information within this research on email marketing. Yes words matter in every day conversation and in your small business email marketing efforts. Credit www.sxc.hu. Share on Facebook.

Be an Email Marketing Superhero and Get a 30% Lift

Vertical Response

When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report ). Maybe you’re so awesome you’ve even asked, how do bionic email marketers get a 30% lift to their open rate? You need not be Captain Marvel to incorporate this tactic into your email campaigns.

Simplicity & Visuals: Mobilizing Your Email Marketing Campaigns

Inside Campaigner

According to a recent survey by j2Global , mobile marketing is gaining traction among business leaders. Around 14 percent of surveyed small businesses said implementing mobile marketing best practices is the top priority for 2014. If marketers don''t target a mobile audience and optimize email campaigns, lead opportunities are lost. A lost opportunity is a loss of ROI.

3 Simple Ways to Make Email Marketing Work for You

Vertical Response

No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option. “The return on investment for email marketing is high, about $40 for every $1 spent,” says Jill Bastian, our Community Education and Training Manager.

Don’t Forget the Basics - Common Strategies for Email Marketing

Inside Campaigner

Skilled marketers with an eye towards innovation and top trends can’t always maintain the status quo if they are going to continue to hone their skills. If the basics for a successful marketing program is well ingrained in the current work flow, it’s easier to test new tools while making sure all of the extensive leg work from the past doesn’t just disappear. With more than 2.6

Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Vertical Response

Before you ramp up your emails, there are some key email marketing fundamentals you should revisit: 1. There are several reasons to send email : To share news, build loyalty, educate, invite people to events, drive traffic to your site, sell your product or service, etc. Before you create an email, think about the outcome you want. Follow these basic email tips.

From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts

Vertical Response

It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with being bundled up in a winter coat, hat, and scarf, the folks on your email list might be getting tired of the same old subject lines. They’re probably also ready for something light and refreshing in their email inboxes after the months of hard selling they endured during the lead-up to the end-of-year holidays. Spring gives you a chance to breathe new life into your email campaigns. Update the look.

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

Vertical Response

Editor’s note: What does it take to put together an email? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to come together before clicking “send.” Do the links work? Subscribe. ©

18 Rounds of Email Marketing

Inside Campaigner

Email marketing is the king of the entire marketing kingdom. However, sometimes non-marketers may question just how important email marketing really is. If you need to prove just how effective it really is, take your marketing "nonbeliever" on our ‘18 Rounds of Email Marketing’ golf course. Email marketing has an ROI of 3800%. -

Email Marketing Recipes for Success from the Pilgrims

Inside Campaigner

Take a cue from the participants of one of the most famous feasts of all time and employ these four key recipes for successful email marketing campaigns that engage your subscribers: For more information on Campaigner, please visit www.campaigner.com. Campaigner Email Marketing Email Marketing email marketing infographic Email Marketing Tips Thanksgiving Infographic

Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!

Vertical Response

To help plan your holiday email and social media marketing before the holiday frenzy begins, we’ve launched our annual Everything Holiday site. Check it out it out now: Unwrap more holiday email marketing tips in our Complete Guide to Holiday Email Marketing and get your email marketing started for free with VerticalResponse. ©