How to Operationalize Account-Based Marketing
DiscoverOrg Sales
NOVEMBER 6, 2017
With the lead-based approach, you spend time, energy, and money metaphorically putting up billboards all over the highways of your market and then seeing who fills out a form on your website. In other words, if the account doesn’t fit in this pool, don’t spend any time, energy, or money on it — period. Fit is always the filter.
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