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The Importance of Evidence

Bernadette McClelland

It is, in its simplest form, information that supports or refutes a belief or a proposition. And when you focus on that and find those examples, you can then make better informed decisions. Seek out the relevant information you’ll need moving forward vs relying on gut feelings or hearsay. Take a punt and do the thing!

Hiring 195
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Why Businesses Prefer Using LED Lighting

Smooth Sale

On top of a longer lifespan, LED lights frequently use less energy, making them a more environmentally friendly option that helps companies save money on monthly bills and maintenance fees. Lumens: More Light, Less Energy As mentioned, LED lights produce higher lumens than most traditional lighting options. But what exactly are lumens?

Energy 100
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The Value of Ringwork

Rob Jolles

Most importantly, mirrors don’t provide the energy and reaction an audience provides. When you present information, you need to prepare in a similar fashion. That means they want information that’s easy to understand, and they want that material delivered in a confident and succinct manner. You see, mirrors don’t ask questions.

Fashion 52
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. This agreement also applies to the information users share with ZoomInfo.

Data 130
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Your Guide To CRM Automation: What, Why, And How?

Zoominfo

This is where automation comes in — CRM automation, to be exact. Then you can put your energy into more productive things and let the automation handle the rest. Campaign analytics: Review performance analytics to inform future decision-making. And the more information, the harder it becomes to track (and use it).

CRM 179
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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

Do: Know exactly who (and why) you’re calling : While cold calling does mean contacting someone who has never expressed interest before, it doesn’t mean calling them without having researched any background information. For example, if they’re high-energy, you should be too. Not all calls are created equal.

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AI in Sales: Focus on The Sales Conversation

Sales 2.0

Three reasons sales tool usage is so low According to Paul, it’s hard to build software that is great for salespeople and also sells to their bosses, and it takes “a lot of energy and resources to carry out effective ongoing training and enablement of software, and many companies don’t make the investment”.