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Can You Use Strategies to Create a Strong and Memorable Brand?

Smooth Sale

A strong brand can help a company stand out in a crowded market, attract new customers, and increase loyalty among existing customers. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy. But what exactly goes into creating a strong and memorable brand?

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Product Differentiation and What it Means for Your Brand

Hubspot Sales

It develops brand loyalty. Pursuing a differentiation strategy means a lot of time, energy, resources will be spent to develop a product that sets itself apart from the competition. Product differentiation will give your prospective customers added value. And they'll be more likely to choose your product over the competition.

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Key Account Management: The Ultimate Guide

Hubspot Sales

The more detailed and specific the criteria, the better -- these customers are going to receive a great deal of your company's time, energy, and resources, so you want to make sure they're the right ones. Regularly review your key accounts to verify they still require the additional time, energy, and resources.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

Several people in marketing will need to devote time and energy to making the inside sales team successful. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. The sales team might not give this up easily.

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5 Sales Hiring Mistakes You’re Probably Making and How to Fix Them

The Brooks Group

Giving up old loyalties. Having the energy to start something all over again. Be sure your time and effort don’t go to waste by avoiding these 5 common sales hiring mistakes that we’ve seen organizations make time and time again. Hiring Mistake #1 - You don’t define exactly what the position needs. Learning about new applications.

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5 Sales Hiring Mistakes You’re Probably Making and How to Fix Them

The Brooks Group

Giving up old loyalties. Having the energy to start something all over again. Be sure your time and effort don’t go to waste by avoiding these 5 common sales hiring mistakes that we’ve seen organizations make time and time again. Hiring Mistake #1 - You don’t define exactly what the position needs. Learning about new applications.

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Have You Recognized Your Company’s “Moments of Truth?”

Jonathan Farrington

We are all involved in some form of business acquisition for our respective companies and hopefully, we all know that winning business often requires a significant investment in time, resources and energy and that the thrill of the chase is an exciting one. But it doesn’t need to be that way.