DiscoverOrg Sales

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What do B2B Buyers Want (and Why Don’t They Like Salespeople)?

DiscoverOrg Sales

“Evaluators who are part of IT, Engineering, and Accounting are more critical of the salespeople than those from less-scientific, process-oriented departments such as Marketing. ” With variations by department and industry in mind, the study goes on to examine buyers’ willingness to take risks.

B2B 145
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How to Create a Sales Territory Plan with a Buyer-Centric Approach

DiscoverOrg Sales

Todd Berkowitz, Gartner Group. Want to Build a Sales Engine? “Those who take a more comprehensive approach [to win/loss analysis] have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates.”. Benefits of buyer-centric sales territory planning. The benefits of a focused sales approach go far beyond the deal.

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2 Simple Ways to Calculate Total Addressable Market (and how it will impact sales!)

DiscoverOrg Sales

This is extremely broad; so for calculating TAM, we limit our dimensions to a set of industry groups including Technology, Services, Staffing, Telecom, and Media. Different approaches for calculating Total Addressable Market. The Top-Down approach to calculating TAM uses industry research to estimate the size of your TAM.

Lead Rank 162
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4 Sales Team Weaknesses that Inhibit Revenue Growth

DiscoverOrg Sales

Sales Engineers, Account Managers, Farmers , etc.), Without new appointments and opportunities feeding the sales engine, the growth machine quickly grinds to a halt. Within the high growth group, organizations that conducted five-or-more hours of training and coaching had the highest growth rates of all. Weak Tech Savvy.

Hiring 120
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

At a recent Marketing Technology conference, I informally surveyed a group of marketing leaders I happened to be seated with during lunch. But if it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine this new technology to bring, that may be because expectations are high … perhaps unrealistically so.

B2B 150
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DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg Sales

I don’t think many people realize how much activity went on that night down in the engine room,” Steckley says, “but that’s a good thing! Engineers and developers are good at building things, but they aren’t always good at knowing what should be built. Engineering is excited again! They completed it flawlessly. “I adds Mossor.

Company 150
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[STUDY: PART 3] What Buyers Want from Salespeople

DiscoverOrg Sales

From a departmental perspective, under 20% of Accounting and Information Technology members want to be challenged, while 43% of the Engineering department does. Over 50% of Marketing, Information Technology, and Engineering prefer a salesperson who would listen and match their solution to solve their specific needs.

Study 120