What do B2B Buyers Want (and Why Don’t They Like Salespeople)?
DiscoverOrg Sales
AUGUST 11, 2017
“Evaluators who are part of IT, Engineering, and Accounting are more critical of the salespeople than those from less-scientific, process-oriented departments such as Marketing. ” With variations by department and industry in mind, the study goes on to examine buyers’ willingness to take risks.
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