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Using Search Engine Marketing & Empathy To Connect With Customers

Women Sales Pros

Years ago when I decided to pursue a career in marketing, I was driven by the concept of motivation and persuasion. Why, why, why… I was determined to find out, so I studied marketing plans, demographics, customer segmentation versus mass marketing, and sales processes. Why do people do what they do?

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” “The more profitable experience for search engines is more people clicking on ads. “The more profitable experience for search engines is more people clicking on ads.

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A Guide to Boolean Searches for Recruiters

Zoominfo

Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables. Recruiters often use Boolean queries to make their searches for ideal job candidates more specific.

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Looking For Answers In All The Wrong Places…

Partners in Excellence

One of the biggest mistakes I see sellers and marketers making is depending on AI for answers. I’d go to the periodicals room to look at microfiche for back issues of trade magazines, research magazines, and newspapers–searching for specific data about my customers or about specific issues. And they may change over time.

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How To Make Your Linkedin Profile Stand Out

MTD Sales Training

Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. If it’s in the top five, it may be one of the first sites your prospect clicks on when they search you. Join up to 50 Relevant Groups.

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Using LinkedIn Groups To Network And Engage With Key Decision Makers

MTD Sales Training

Recent statistics released by the LinkedIn Ads group showed that nearly 50% of LinkedIn members are in a key decision maker role such as Manager, Director, Owner, Chief Officer or Vice President – once again proving that LinkedIn really is the biggest and best decision maker search engine in the world! Marketing Manager.

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17 Best Keyword Research Tools for Businesses

Nutshell

They also offer insight into what queries your audience enters into Google or another search engine. Keyword research tools help you identify which terms your audience is searching so you can include them in your content. With this tool, you can access up to 1.25 billion keywords, according to Moz.