GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib
Sales Hacker
DECEMBER 5, 2023
Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. 25:17) Writer’s PLG motion, including self-serve and sales-assisted, and how it’s used to turn small downloads into big enterprise accounts. (31:07) Career insight from years of operating.
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