Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. Understanding enterprise OEM software. The OEM software is sold through an “OEM channel.”

Licensing 74

Licensing Software Software Enterprise 74

SBI

DECEMBER 4, 2018

John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. John: We specialize in the enterprise technology space, across 100+ specialty categories.

Intent Data 139

Intent Data Intent Data Enterprise 139

SBI Growth

SEPTEMBER 15, 2013

They didn’t care about each Original Equipment Manufacturer (OEM). Luis runs Sales Enablement for a Fortune 250 sales enterprise. His customers stated, overwhelmingly, that ease of doing business is their main concern. They weren’t interested in each component in the product. Was this a trusted vendor and how could I be sure?

Tools 300

Tools Sales Tools Collateral Vendor 300

Pointclear

APRIL 4, 2011

For marketing automation to truly take hold in the enterprise, more departments like IT and Finance need to weigh in. It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. This is not a problem, but an opportunity.

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Partners in Excellence

JUNE 25, 2017

As a result, we provided the same programs and support to specialized resellers, distributors, s (ISVs), systems integrators, and strategic/OEM partners. Strategic Partner Alliance : Building our relationships with a small number of strategic and OEM partners. We determined we needed to have a more granular approach to our channels.

Channels 86

Channels Segment Resources Distribution 86

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Gong.io

APRIL 14, 2021

Sarah Branfman, Vice President, WW ISV, OEM, Tech, and Resell Partners at MongoDB. Dana Feldman, Head of Enterprise and Mid-Market Sales at Amazon. And I’ve taken my licks, but the rewards are worth it. . . Dave Gerhardt, CMO at Privy. If you don’t have sales, you don’t have a business. . . That’s really what it comes down to.

Call-back 118

Call-back SAP Revenue Sales 118