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Selling to the Enterprise Customer vs. the SMB Market

Sales Readiness Group

For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers – that’s where the money is – you need to rethink how you sell. Enterprise and SMB selling are fundamentally different, and each requires its own sales process, metrics, and unique selling skills.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.). What do you think?

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If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help

Partners in Excellence

Yet the CEO and many participants in the discussion were convince, all they needed to do was improve their selling skills. Great selling skills are meaningless if you aren’t really clear about the problems you solve for these ideal customers and why solving these problems is important to them.

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Freedom and the Free Enterprise System

Tom Hopkins

As we celebrate the birth of the United States this year, I’m so grateful to live in a country that protects freedom and the free enterprise system. It’s because of our free enterprise system that I’ve so enjoyed my career in sales. Related posts: What Free Throws and Sales Have in Common.

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The Adapter’s Advantage: Terry Coutsolioutsos on Bringing Value to Buyers and Sellers

Allego

Terry Coutsolioutsos leads the marketing, sales operations, and communications function at Siemens Healthineers North America , a $5 billion North American enterprise. I just had this really interesting conversation with my head of sales education, and we talked about creating virtual selling skills versus selling skills.

Lead Rank 118
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The Complexities of Selling Technology to Business

The Pipeline

Selling to business can be a great profession for talented sales people who want to work in ‘big time’ sales. Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. Long Sales Cycles. Large Evaluation Teams.

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In the Age of AI, Training Is More Critical Than Ever

Sales and Marketing Management

Selling skills still matter. The thinking is that AI will turn B-players into A-players, and A-players into unprecedented selling machines. AI will not supplant selling skills; A-players will likely be better at using assistive intelligence than B-players. including the B- and C-players?

Training 206