Insight Selling- How to sell value & differentiate your product with Insight Scenarios.
JANUARY 17, 2014
” Jeff Everton, Sales Enablement and Productivity – Epicor Software. Buy on Amazon click or download Chapter One click. Book Description. Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. What this buyer wants is insight. Click to Buy on Amazon ). Click to Buy on Amazon ).
InsightSelling through StorySelling
MAY 12, 2014
” Jeff Everton, Sales Enablement and Productivity – Epicor Software. True story. Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM. So by the time the meeting rolls around, the last thing the potential customer wanted was more information, because they’re drowning in it. All they wanted from the salesperson was insight into three key areas.