Appbuddy

JULY 27, 2021

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Marketers who would like to benefit should schedule a demo to look at Everest , Validity’s all-in-one email marketing solution.

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Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Email marketing, branding, and domain use

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Appbuddy

SEPTEMBER 15, 2020

Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. Using Everest, you can look at each angle of your campaign. Unlock a world of email marketing possibilities. Everest offers email marketers support at every stage of the campaign.

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Appbuddy

DECEMBER 3, 2020

Opt-in, not opt-out: Email programs should use an opt-in permission model, with recipients providing active consent to receive marketing emails. Consumers understand marketing emails go to the Promotions tab and look for them there. Learn more about Everest , then talk to us about using it to please Gmail with your email program!

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Appbuddy

SEPTEMBER 20, 2021

This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Everest users can segment subscribers by?email Here to help.

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Appbuddy

OCTOBER 28, 2020

Especially marketers. In the spirit of Halloween, we’re retelling (with permission and names changed to protect the innocent) some of the most hair-raising, blood-curdling, mortifying horror stories in marketing. Guess our marketer should thank her lucky stars her contact list was only…800,000…people…?

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Appbuddy

OCTOBER 7, 2021

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Are email senders leaning into other metrics yet? has increased sharply. Want to learn more?

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Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

DECEMBER 16, 2020

So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. It’s simple.

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Grant Cardone

DECEMBER 26, 2019

Next up was Mount Everest. In 2013 Maria became the first Portuguese woman to summit Mount Everest. Are you willing to climb Everest for it? So, she decided to be the first woman to run a marathon on each of the seven emirates in the UAE in seven days. Then she decided to complete a successful trek to the North Pole.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Everest ROI Vendor Campaigns 52

Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? Last year presented marketers with several challenges—and they’re only expected to continue in the new year. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

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Appbuddy

JUNE 1, 2022

From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders. . To ensure success during these high-volume sending periods, email marketers need to lay the groundwork now. . Where to find us .

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Appbuddy

JULY 12, 2021

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? This means the emails marketers are sending might appear differently to subscribers who are viewing them in Dark Mode if the creative hasn’t been optimized for this setting. Test your design in both Light Mode and Dark Mode.

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Appbuddy

NOVEMBER 12, 2020

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Email is not dead (yawn), so we wanted to gauge marketers’ interest in some of the most promising innovation on the horizon or in early stages of adoption.

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Appbuddy

SEPTEMBER 23, 2021

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. Forward-thinking marketers recognise it’s possible to square this circle by being ethical and exceptional. This is where our partners at Validity come in—Everest has been a game changer for us.”

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Appbuddy

DECEMBER 14, 2021

Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers. Mary : As an email marketer, you need to wear creative and analytical hats, so the work and challenges are always different.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Marketers need a more effective plan. . Let’s look at steps email marketers can take now to ensure a record-breaking peak sales season. .

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Appbuddy

OCTOBER 6, 2020

Tag all subscribers based on their acquisition source and monitor unknown user and spam trap activity within Everest to uncover acquisition sources that could be causing your spam trap issue. On top of being a practice that is frowned upon, these sources are notorious for hiding spam traps within their lists.

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Appbuddy

JANUARY 25, 2022

The most dreaded block listings digital marketers face are from Spamhaus. SBL listings are the most common for digital marketers to encounter. In many cases, the best way to achieve full visibility into your email program is with a technology solution like Everest , the email success platform from Validity. What is Spamhaus? .

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Appbuddy

AUGUST 6, 2021

With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry. Learn more about Everest here , or to get started right away, schedule a demo. The post The Do’s and Don’ts of Seed Testing appeared first on Validity.

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Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. It’s more important than ever to be using a tool like Everest to ensure your reputation is on point, your engagement is trending positively, and you’re totally optimizing for email success. Email volumes are still climbing.

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Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Vengreso

FEBRUARY 19, 2019

Outside the sales world he’s an endurance athlete – only the 10th person to complete the Run Everest Challenge. The Run Everest Challenge. Modern Marketing Engine Podcast – Bernie Borges. The High Sales Growth Formula: Mindset, Methods, And Magic. Dan Waldschmidt is an outstanding leader and a high performer.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Consumer Everest Report Social Media 52

Appbuddy

DECEMBER 23, 2021

No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. . See how Everest, Validity’s email success platform, can help. .

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Appbuddy

AUGUST 11, 2022

And if you aren’t yet using Everest to optimize the performance of your email program, there’s no time like the present?— Tom and Jon were incredibly generous with the knowledge and expertise they shared with us, as well as highlighting how they use Validity’s solutions to achieve the amazing results their world-class email program generates.

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Appbuddy

JANUARY 20, 2021

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Email and data are inextricably linked, and if you’re going to start 2021 on the right foot, your email marketing data needs to be pristine. I said it was cold!

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Appbuddy

OCTOBER 19, 2022

As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. In 2021, Gmail accounted for 36.5

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Appbuddy

MAY 20, 2021

A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. Maintaining a good sender reputation is a continuous process, and it can prepare your marketing program to handle spikes in email volume. Conclusion.

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