Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Identify the customer needs, then present a customized solution. All she really wants is a super classy mullet? Figure out a pricing option for a short-long cut, and offer the desired result, tailored exactly to her (questionable?) Solution selling gives the prospect one-on-one attention. Sales may be a “numbers game.”
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