Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Before the information age, a buyer could understand they had a problem but genuinely not know what solutions were out there. So why did HBR declare the solution selling methodology dead in 2012? Well, they had a fair point. Buyers in 2012 had come a long way from the buyers of the 1980s. Now, procurement teams are armed with loads of data.
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