article thumbnail

Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. Find out what they’re building and why — if they’re doing their jobs right, their releases should be addressing a market need. Sales may be a “numbers game.”

article thumbnail

Who Exactly Are You Selling To?

The Pipeline

We talk quite often about sales tactics and marketing ideas in a general sense. In the no-so-distant past, the baby boomers have arguably been the most important group to market to, as they did (and still do) make up such a huge portion of the population. The Pipeline Guest Post – Megan Totka. Photo Source). About Megan Totka.

Exact 293
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .

Video 317
article thumbnail

What Exactly Is Sales Enablement?

Allego

If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. There is a greater need for sales teams to be flexible and responsive and to align more closely with their marketing teams. 4 Sales Communications / Marketing Alignment. Are marketing and sales on the same page? 5 Coaching.

Exact 93
article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

article thumbnail

How To Build Your Go To Market Strategy

Zoominfo

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Intent Signal Data 101

That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help.

article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Intent signal data can go a long way toward shortening sales cycles and closing more deals. and get a practical roadmap for effectively leveraging intent data once you receive it.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.