Exact, PointClear and Referrals

Tell Marketing They Can Keep Their Leads

No More Cold Calling

NOVEMBER 21, 2013

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Do you really think marketing can qualify your leads?

Sales Qualified Lead

Sales Qualified Lead Lead Rank Lead Scoring Leads

Never De-Value the Importance of Post Sale Follow Up

Jonathan Farrington

FEBRUARY 27, 2013

What you do after you’ve made the first sale determines whether you get the next one, and the one after that, and referrals. This may include visits and phone calls at the point when they receive your product or your service begins.

Follow-up

Follow-up Lead Rank Lead Scoring Remedy

Sales Pro Central

Tell Marketing They Can Keep Their Leads

Never De-Value the Importance of Post Sale Follow Up

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