Anthony Cole Training

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Beliefs and Their Impact on Sales Success

Anthony Cole Training

I believe that if you want more referrals you should give more referrals. I believe people pay for products, solutions and services based on their perceived value of how the purchase will help them solve a problem they have or a problem they perceive in their future. I believe people pay exactly what they think the solution is worth.

Hiring 120
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Hire Better Sales People, Part 3

Anthony Cole Training

Regardless of how you meet a potential sales candidate (resume, referral, networking event, etc.), Don''t get too hung up on the exact questions; just the fact that they would ask you questions gives you an idea that they would do the same if they were calling prospects. Like they are supposed to).

Hiring 169
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Why Your Sales Team Isn't Performing as Expected (Pt.5) - Selling is WIT!

Anthony Cole Training

If you work strictly on referrals or introductions, that task is easier. Here are some examples of doing WIT: Making calls – Regardless of how tired you are, how much you just sold last week, how difficult it is to handle the rejection – if you are going to be successful in selling, you have to pick up the phone and call someone.

Hiring 120
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Why Your Sales Team Isn't Performing As Expected (Pt.5) - WIT

Anthony Cole Training

If you work strictly on referrals or introductions, that task is easier. Here are some examples of doing WIT: Making calls – Regardless of how tired you are, how much you just sold last week, how difficult it is to handle the rejection – if you are going to be successful in selling, you have to pick up the phone and call someone.

Hiring 120