Message to Management: Make Referrals Your Priority
No More Cold Calling
AUGUST 1, 2013
It’s up to you to lead the referral-selling charge. Whether you are CEO, vice president, or a sales manager , you have a central role in your company’s sales process and in the decision to transition to referral selling—the only business-development strategy proven to convert prospects into clients more than 50 percent of the time.
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