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A Real Life Example How Brand Unifies A Compelling Vision

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Yesterday I saw a real life example of a relatively new branding statement by the one local regional tourism bureau here in Northwest Indiana: Built by Steel, Changed by Tourism. Seth Godin writes about the noun “brand” as being: “the expectations of your customers.” ” What an incredible, simple definition!

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True Sales Leaders Take a Moment to Be Personal

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Here are two recent examples of sales leaders who made not only made their LinkedIn invitations personal, but gave me the reason for their wanting to connect with me. Example #1 – Hi Leanne! Example #2 – Hi Leanne, We share several connections and groups. A Tale of Three LinkedIn Invitations.

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Adopt an Attitude of Read to Lead

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Dad was leading me to love reading by his example. Parents lead by example all the time. For example, publishing on LinkedIn Pulse continues to earn me clients. Another recent example is I was asked my recommendations on the best sales books. From that early experience I realized how we must read to lead.

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Procrastination the "I'll Do It Tomorrow" Mentality

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For example, a person lacked the necessary time to think through a current decision at hand. For example, how many people in business procrastinate (take no action) because they have no plan? Sometimes to procrastinate might be a good thing. For indecision is a decision and is totally within the control of each individual.

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The Spray and Pray Tsunami of Social Selling

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For example, this morning I received an email from a complete stranger wanting me to sign up for a one day seminar on time management for the unbelievable price of $700. Messages like this are smaller examples of spray and pray marketing. My early bird price was $445.

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The Real Reason for Failed Mission Statements

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For example, “I want to be the best (fill in the blank)” is a vision. Probably the best way example of a mission is the old television series “Mission Impossible.” Now take the following example and ask the same question. It is the future desire of the individual. And failed execution is the end result.

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Stupidity Still Reigns For Some in Sales

Increase Sales

One prime example of stupidity both externally and internally is the attitude about change. Another example of external stupidity is how sales training is delivered. Selfishness is another example of stupidity. “We have always done it this way.” ” Hmm, are they still using buggy whips?

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