Sales Training Connection

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Sales managers – it’s what you say and how you say it

Sales Training Connection

For example, front-line sales managers are the critical screens through which messages travel from top management to the sales team. These are but two examples for why sales managers must be able to craft and deliver clear and compelling messages. For example, let’s say you have a sales rep that isn’t making quota.

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Sales memo – winning starts with thinking strategically

Sales Training Connection

You also need to know what the buying process looks like – for example assuming that it mirrors your selling process is a common mistake. These events tend to fall into three categories: Business Context – example: a new competitor. Your Company – example: new product introduction. These changes are occurring constantly.

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It’s bad selling to pursue bad business – An STC Classic

Sales Training Connection

For example, you may think the right solution requires the company to provide substantial technical support. For example, customers might not know that you have an outstanding service capability. The just noted example about a misperception of the fact that your company has an outstanding service capability is one case in point.

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Selling value – the bar has been raised

Sales Training Connection

They expect the sales people to understand how their products can help deliver a better solution for customers – for example, to provide the imagination and insights to: manufacture products more quickly. improve product quality. shorten order times. improve the customer service experience.

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Isolating the swing factors for making big-ticket sales training investments

Sales Training Connection

But there are considerations that are likely to be swing factors – for example: senior management involvement, what you do before the program to position it and what you do after it to reinforce the skills learned in the program. In addition: Recognize swing factors are not static. This is certainly true with sales training.

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Sales training and learning styles – another popular myth

Sales Training Connection

For example, the Brainshark study reported that 48% of the training professionals felt the content of the training was not engaging enough. Our own experience suggests another common reason is too little effort is given to what happens before and after the training – for example, sales coaching is not what it should be in most cases.

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Selling value in the medical device market – good is not good enough

Sales Training Connection

A few examples: What challenges are they facing? Example: Are funds available to support expansion? Example: What departments are growing? Example: Is the patient census down? Get to know the customer’s business in depth and better than anyone else.