The Sales Association

article thumbnail

The Sales Association: Insatiably Curious

The Sales Association

Im just curious, would you like an example? In the preceding sentence, "Im just curious," softens the question, "Would you like an example?" A softener is a word or phrase that comes before your question, and softens it. Hey, I just used a softener! Youll also want to be sure youre prepared to ask questions when you go on a sales call.

article thumbnail

The Components of a Metric-based Strategic Account Plan

The Sales Association

When setting out to write or optimize a strategic account plan (the playbook for managing strategic customers / key accounts) to some, a reasonable first step may be searching the web for a strategic account plan template or for examples of actual account plans used by organizations in your industry or other reputable B2B sales organizations.

Account 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Just Making More Calls Doesn't Guarantee Sales Success

The Sales Association

For example, I was coaching a sales representative who was a cold calling buzz saw. If you answered yes to these questions, you may be one of the many sales representatives who mistakenly believe that being busy is the same as being effective. You can be successful in sales and not have to work 24 hours a day. Was he busy? You bet!

article thumbnail

The Sales Association: I'm Calling Because.

The Sales Association

A Few Examples Put yourself in the position of receiving such a phone call. While this might sound simple, in practice it is not easy. If after the ten-word opening the next word we use is "you" or "your," we stand a much better chance of gaining our prospects attention or consideration.

article thumbnail

The Sales Association: Are You Prepared to Undo Doubt?

The Sales Association

Here are some examples: No matter how prepared you are for the skepticism and doubt that you will encounter, some customers will still need references. Think through all of the possible situations where you may experience doubt on sales calls, and collect proof sources to handle these.

article thumbnail

The Sales Association: Pull Out The Stops ? To Gain Commitments!

The Sales Association

Our partner company, Synergyworks, recently asked a group of salespeople to share examples of how they “pull out the stops” by making it easy for the customer to do business. If you are unsure, review your letter of agreement with the customer and check the pulse by asking, “Does this meet your expectations?”

article thumbnail

The Sales Association: Sell the ?Product of Your Product? to.

The Sales Association

Next, quantify the value for your customer – For example, if you can indeed show better response times than the customer is accustomed to, quantify what this means to the customer. Stress what the product does for the customer, not what the product is. The better advice you give, the more value you will add in the customer’s eyes.