How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. However, the rub here is simple: All web traffic is NOT created equal.
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