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Pull the trigger

Sales 2.0

Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). This information that is in the public domain is the stuff you tend to get from tools like Linkedin (especially Sales Navigator), Insideview or Owler.

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Sales prospecting made easier

Sales 2.0

Examples of these might be: Company believes in outsourcing Company believes in long-term partnerships Company likes to use the latest technologies to get an edge People in the company are open to change and learning People in company love soccer and ice cream (my ideal client). That is those that are observable from outside the company (i.e.

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Dust off some CRM records

Sales 2.0

The first place they go for a “suspect”/”lead” list is Linkedin or another third-party list (InsideView, Zoominfo etc. Some examples of trigger events are new executives, new initiatives, mergers, company growth and downsizing. I’ve seen the scenario umpteen times. A rep has a quota to make and feels under-the-gun.

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Where can I get the best prospect list?

Sales 2.0

I jumped in to try and be helpful and told them I already had an Insideview account that they could use. They took me up on that offer and so far seem contented with Insideview. For example, in our business there is an association for hospital marketers and we’ve found the list of members very useful. It all depends.

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Pull the trigger

Sales 2.0

Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). tools like Linkedin (especially Sales Navigator), Insideview or Owler. That is those that are observable from outside the company (i.e.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

courtesy of InsideView. HELPFUL: Download InsideView’s Twitter for Social Selling Guide here. If your potential buyer is a sales recruiter, for example, you can see where they are active and what they are working on, then tailor your messaging to better fit what their world is like currently.

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Trigger event types

Sales 2.0

Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). tools like Sweetspot or Insideview or Owler. That is those that are observable from outside the company (i.e. public) and those that are not.