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Leading By Example

Partners in Excellence

Every manager knows this, it’s Leadership 101, we must Lead By Example. What much of the literature misses, is that we are always Leading By Example, whether we do so consciously or unconsciously. So the issue isn’t about Leading By Example, but Are We Setting The Right Example? Our actions and behaviors set the example for our people—Always!

10 Examples of Highly Effective Welcome Emails

Vertical Response

One of the most important tools in your email marketing toolbox is an automated welcome email. To help you create an effective welcome email , we’ll highlight ten effective examples. For each example, we’ll point out its best feature to show you how to create your own killer welcome email. These emails come from businesses big and small. Notice how it stands out?

10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

However, sometimes, customer service is so good, or so bad, that their brand statements go beyond what marketing or sales could ever do. Let's start with two great examples - experiences that make you choose to return for more. Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools.

A Real Life Example How Brand Unifies A Compelling Vision

Increase Sales

Yesterday I saw a real life example of a relatively new branding statement by the one local regional tourism bureau here in Northwest Indiana: Built by Steel, Changed by Tourism. Marketing brand compelling vision definition of branding executive consultants small business small business coaches” What an incredible, simple definition! Now some 100 years later, times changed.

An Example of Product Development Being Done Right – Wolk Company

Mukesh Gupta

When it comes to developing a new product , I have always been advocating that you first need to define a target market and then work hard to understand their needs (stated or otherwise) before you even go to the drawing board. The post An Example of Product Development Being Done Right – Wolk Company appeared first on Musings of A Salesman. Airbag for the elderly.

Example of a LinkedIn Strategy That Gets Big Payoffs

Jill Konrath's Fresh Sales Strategies Blog

Using the advanced search function, I’ll enter in the company name, marketing titles, then keywords like automation, operations, and web. For example, I might start: “Wahoowa (our school battle cry)! While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Here''s a little food for thought first.

2 Elevator Speech Examples - One Works, the Other Doesn't

Jill Konrath's Fresh Sales Strategies Blog

We handle their COQS financial systems, specifically in the re-arbitration of the micro-funding from their international and intergalactic commercial markets.”. There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. The Impresser: How to Repel Prospects. I’m sure you’ve heard of her.

Examples of What NOT to Say When Prospecting

Jill Konrath's Fresh Sales Strategies Blog

If you’re selling to the corporate market, one of the biggest challenges you encounter is getting face time with decision makers. One of the biggest reasons businesses struggle in today’s market is because they have weak value propositions. Corporate buyers, after years of continual down sizings and reorganizations, have way too much work to do and not nearly enough time to do it in.

Your Social Marketing Reflects Your Leadership

Increase Sales

Have you ever considered how your social marketing may be a reflection of your leadership? For example, do you add people to your email list without asking permission? Many of these come from so called “experts” on sales, marketing, leadership and even business ethics. Permission based marketing still exists and should be the best practice for professionals engaged in social selling or social marketing. However given the increase in social selling, it appears permission based marketing has taken a bad seat to sales pitches.

Unique Selling Point Examples


Our Unique Selling Point Examples below, are designed to help clients understand exactly what a Unique Selling Point is and how they may use the Unique Selling Point Examples to help differentiate themselves from the competition. Unique Selling Point Examples – definition. Unique Selling Points Examples. UNIQUE SELLING POINT (USP). Which one is right for you?

[Video] Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

Let me give you a couple examples. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

Prospecting Is a Marketing Activity

Increase Sales

Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing. Marketing is all about attracting positive attention to you or your SMB business. Yes prospecting is marketing.

Example of a Sales Pitch Style Prospects Can't Stand

Jill Konrath's Fresh Sales Strategies Blog

Here''s one common sales pitch example that will send prospects running for the hills. These Ramblers lack a clear target market and value proposition. Example of their sales pitch: “I do a lot of things. Sometimes I write their marketing copy; sometimes I do PR. I’m doing this neat project right now for a client – it’s mapping the various futures for their markets so I’m into strategy development too.”. Answering the question "What do you do?" The Rambler Sales Pitch. Much as I dearly love most Ramblers, they do drive me (and most everyone else) crazy.

Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?


When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target. You end up with a “D” (albeit a low one) if the market is perfect but you failed on the message or media.

Inside the Rise of B2B Video Marketing


A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? For example, a study on video in the C-suite from Forbes and Google found that 75% of executives watch work-related videos on business-related websites weekly (and 52% watch work-related videos on YouTube weekly).

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Let’s Get Real About the Goal of Marketing

Increase Sales

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing. How many people took action to your marketing effort? Download this 7-Step-Sales-Process-ADVSYS. Likes. Comments. Shares.

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. In the last several weeks, I have received very few examples of effective LinkedIn outreaches. Source: Regalix Research.

Example of an Elevator Speech You Don't Want to Emulate

Jill Konrath's Fresh Sales Strategies Blog

Here are some common examples of The Minimizer elevator speech: "I sell software.". "I''m Marketing communications companies? Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Their elevator speeches are brief and factual. I''m a consultant.". "I''m

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. The hours you could be devoting to really careful consideration of your brand image or mind mapping your overall marketing strategy, or analyzing the competitive landscape are wasted away on busy work. All Rights Reserved.

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Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. Marketers sometimes see automation as a silver bullet. Stevens.

Can Sales and Marketing Evolve? A Psychological Perspective


Are sales and marketing equipped to evolve and change? Let’s take a look at each one of these factors and apply them to sales and marketing professionals ( although in a somewhat non-scientific and generalized fashion! ). While marketing may have had a somewhat smoother ride traditionally that too has changed. The post Can Sales and Marketing Evolve?

The Collision of Expertise and Content Marketing

Increase Sales

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. This is marketing communication that educates, but peppers numerous times with a “buy me” message. Good marketing does include a call to action. For me, quality content marketing reaffirms my own personal brand of “just be valuable.”

Proof that Account-based Marketing Works


Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. This account-based marketing effort was laser focused on ideal prospects (right size and right criteria); and the right role (targets with the right titles).

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1. Real World Example #2. Real World Example #3.

Turn Your Customers Into Marketers


As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. Marketing Insights.

What’s In Your Marketing Action Plan?

Increase Sales

All small businesses and sales professionals should have their own marketing action plan. These misdirected activities derail the action with any marketing plan. 6 Key Marketing Activities. For simplicity, there are six basic key activities within a marketing action plan. For example, a KPI for a website could be unique visitors. Assess Critical First Step.

12 Social Media Tips for B2B Marketers


Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. For example, let’s say you’re hosting a webinar. Marketing Insights.

Marketing is More than Automation


There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. In hindsight, the main course that night was a new way of thinking about business: Account-Based Marketing.”. Account Based Marketing (ABM) is all the rage. But, most lists available on the open market are terrible. B2B Marketing Marketing Strategy Account-Based Marketing

Behind the Marketing Technology Triumvirate


Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three. The short answer is that it depends on the maturity of your marketing technology stack.

Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

Let me give you a couple examples. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

How Marketing Fails by Failing to Market Itself

Sales Benchmark Index

One of the most difficult responsibilities for a B2B marketer is sales enablement. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Marketing teams begin to resent their peers in sales. Sales teams think their marketing peers are not up to par. Too often marketing teams lose focus. Summary.

To Market, To Market to Buy a Fat Sales Lead

Increase Sales

Their actions are much like shopping at the market. Their marketing plan can be titled “Captain Wing It in Action.” Spray your marketing efforts all over the place and then pray something will happen. The sales process begins with marketing to ideal customers, continues with selling to a qualified sales lead and then concludes with keeping that customer.

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside. Marketing Contribution Agreement. Step 1.

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Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. Before you start considering social media automation options, the first step is to identify the goal behind your social media marketing. Examples of goals include: To spread awareness of your brand. Set Your Goal. To drive traffic to a website. To sell directly.

3 Steps for Gaining Executive Buy-In for Marketing Automation


So when it comes to introducing marketing automation, what can you do to prepare for your “pitch” to executives? First and foremost, you need to be prepared to answer the question: How can marketing automation help our business? As you look to answer this question, consider your business’ overall objectives and how marketing automation might help achieve those goals.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. Marketing Innovation. And no wonder. “We

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Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg Sales

Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident that I’ve improved my aim. Here are four of the top sales and marketing technology trends that you should expect to hear about in 2017: 1.

Stop Wasting Money On Marketing Automation, Personas, And Content Marketing!

Partners in Excellence

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. And these are the marketing emails from well established organizations, sent by marketing and sales professionals. Everyone gets the same thing!

Digital Relevance: Developing Marketing Content and Strategies that Drive Results


Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so. Marketing Strategy Content Marketing

Writing Is 20% of Content Article Marketing

Increase Sales

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. That is where the word marketing comes into play. Currently this marketing channel is experiencing over 50,000 articles per week.