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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). An example: I talked to a prospect a week or so ago about how being persistent, yet professional, was critical to reaching prospects.

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How Much Leads Cost

Pointclear

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.

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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology. Example 1: A shift in scoring criteria drives higher results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Rank 162
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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

This is, in fact, the cadence designed for the client in this example. As an example, PointClear targets two contacts within each account location. While the table above shows the cadence used to disposition a particular contact, the table below shows the production estimation of a PointClear business development associate.

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Use This Tool to Calculate Lead to Revenue

Pointclear

PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.

Lead Rank 100
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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. By contrast, we don’t try to attract someone (who may or may not be qualified) to a site using IP-based marketing, for example. At PointClear, our average associate is 50. We engage our market.

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Sales Lead Generation: Saving Money – Killing Performance

Pointclear

PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. Do you have an example of a scenario described above happening to you – or an analogy that fits? He liked us. Trusted us. Told us we had the deal. Please reply and share with our readers.