Sales Training Connection

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12 tips for storytelling during sales calls

Sales Training Connection

Here are 12 tips for effective storytelling: Focus on the prospect – Tell stories that relate to solutions that address the customer’s needs. Leave the jargon at home – Translate the story into language familiar and relevant to the prospect. It’s not a little bit different – it’s a whole lot different.

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Sales success – don’t forget these 6 soft skills

Sales Training Connection

A study by Millennial Branding and American Express , for example, reported that 61 percent of managers surveyed felt that soft skills were more important in new hires than hard skills, or even technical skills. To perform them skillfully requires a lot of practice and feedback.

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Storytelling – another best practice for sales success

Sales Training Connection

That said, here are the 8 best tips for storytelling we introduced in that earlier post : Focus on the prospect – tell stories that relate to solutions that address the customers needs. Leave the jargon at home – translate the story into language familiar and relevant to the prospect.

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Asking for referrals – 5 sales best practices

Sales Training Connection

While the managers noted that some prospects come from corporate marketing campaigns, several remarked their sales people were not personally doing a good job developing referrals and they needed to. For example, after you have just completed a very successful piece of work is a good time and the middle of the sales cycle is not.

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Sales and Storytelling – 16 tips and 3 shout-outs for help

Sales Training Connection

Focus on the prospect – Tell stories that relate to solutions that address the customers needs. ? Leave the jargon at home – Translate the story into language familiar and relevant to the prospect. ? JD Schramm from Stanford’s Business School in an HRB blog. ? Know your AIM – Know audience, your intent, and your message. ?

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Eight tips for storytelling to improve sales effectiveness

Sales Training Connection

In that post , this central argument is reinforced: the ability to “sell through storytelling” is a consistent characteristic of top sales performers – particularly in new market categories or high-value purchases where the prospect often simply decides to “do nothing”. Top sales performers appear to understand this instinctively.”.

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Four more tips for selling value – from Inc. Magazine

Sales Training Connection

Magazine article by Tim Donnelly: How to Sell Value Rather Than Price : Select target prospects wisely – Determine as early as possible if the prospect is simply one of those customers only concerned about negotiating the cheapest price. Unless you offer the lowest price these prospects are wastes of time. This isn’t easy to do.