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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. For example, the online pet retailer Chewy sends hand-signed birthday cards to its customers’ pets. Smart companies work proactively to make their customers feel seen and heard.

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Creating A Customer-Centric Strategy

Sell Integrity

Research by Zendesk , for example, shows that superior customer service directly impacts purchasing decisions, buying behaviors and long-term revenue. more than other companies in the previous year. How do metrics like increased wallet share, loyalty, customer lifetime value and referrals sound?

Strategy 117
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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Customers today are looking for large companies to deliver solutions instead of products. For example, aftermarket service can be a large portion of revenues for a manufacturer. How smart are you?

Scale 48
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Successful companies don’t create their own advertising

Eyeful Presentations

Importantly, it is rarely, if ever, the creation of the company whose goods it is designed to sell. Whilst somewhat cliched, let’s take Apple as an example. The short answer – experts (although you might like to call them advertising agencies). Invaluable….

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

So what should smart sales teams do to take advantage of these findings? This should encourage smart companies to offer omnichannel engagement opportunities that allow customers to connect with any number of knowledgeable company resources. Salespeople may want to follow the example of their counterparts in the B2C world.

Buyer 79
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To Build a Sales Culture

The Brooks Group

For example, if a CEO "carried a bag" at one time in her career, it's a lot easier to successfully construct a sales culture. Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop.

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Four Manufacturing Trends Driving Sales

SugarCRM

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. Expanding revenue through servitization.

Trends 20