Trending Sources

Top Software Verticals to Promote in 2017

Software Business Blog

There are several reasons why the Software and Digital Goods category has long been among the top choices for affiliates when choosing what products to promote: An “evergreen” perception. Software products are updated frequently and new companies come out with winning products all the time. But not all software products sell as well as others. High payouts. Constant cash flow.

Sales Software Purchases & the Jenga Effect

Smart Selling Tools

If you’re reluctant to make sales software purchase decisions – and the investment required to implement them – it’s probably because of the Jenga effect. You know the software stack will grow higher with each application you add, and as the stack grows higher it can become instable without the careful placement of each “block.” Take eSignatures as an example.

Is This an Example of Succeeding or Failing at Inside Sales?

Understanding the Sales Force

The salesperson was from Oracle and wanted to know if I was aware of and had seen their CRM software demonstrated. There couldn''t be a better example of just how consistently misguided some of the inside sales experts are. Not only was it a cold call, but it was one I could write about - the best kind! But hey, give him a break. His response was that he was from inside sales.

8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Software Business Blog

Subscription software revenue is expected to hit $130 billion by the end of this year. Determining the right price and model for your subscription or SaaS offering is one of the most difficult decisions a software business needs to make. Transparent Customization: HubSpot is an excellent example of giving customers power over their plan. And the truth is that pricing is hard.

Examples of What NOT to Say When Prospecting

Jill Konrath's Fresh Sales Strategies Blog

We specialize in leading-edge financial software applications and have been rated as having one of the best software by Krumstock Research. For example, in discussing their company’s products, many people use weak value propositions such as: It’s the most technology-advanced system in the market today. A typical phone message sounds like this: “Hi Mr./Ms. Decisionmaker. BORING!

Example of an Elevator Speech You Don't Want to Emulate

Jill Konrath's Fresh Sales Strategies Blog

Here are some common examples of The Minimizer elevator speech: "I sell software.". "I''m Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. I''m a consultant.". "I''m

Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selling Websites

Software Business Blog

There are many times when users, especially in the software industry, place an order from your shopping cart and then come back for a cancellation, a refund, generate fake customer claims or simply don’t take the final payment step, like off-line payment methods such as wire transfers for example. Does your website sell software products? 3 words.

5 Localization Tips for Software and SaaS Companies

Software Business Blog

Learn how to solve the global ecommerce puzzle one local piece at the time, by downloading and reading Avangate’s free “Global eCommerce Strategies in Key Local Markets for Software and SaaS Companies” whitepaper. Learn about the top markets for Software & SaaS, and the must-have payment methods and impact on sales. Easier said than done? Not even by far. Localization targets.

Software and SaaS Sales in 2013: Our Expectations and Predictions

Software Business Blog

Software buyer behavior has shifted over the last few years, and this change has been driven by the rapid adoption of cloud-based services and solutions. This shift is especially relevant for SaaS products and cloud services in general, as switching to another provider is less painful with SaaS than with on-premise software. China and India are key examples of this phenomenon.

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What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Software Business Blog

Continue to emphasize those business outcomes throughout the onboarding process and the customer’s lifetime with you but keep also in mind that businesses and the markets they address aren’t usually static, especially in the software world. Here are more examples of Customer Success Metrics For SaaS Companies, such as Customer Onboarding Costs or Customer Effort Score.

3 Steps and 7 Tips to Turn Your Software Products into Subscriptions

Software Business Blog

This is just an example of the current trend of monetizing products and services via subscriptions, which is happening in many more verticals than just software and digital goods. I recently read an article on how shifting to subscriptions has affected Adobe products. Basically, the company saw a decrease in revenues in the short term, but current signs lead to a good prognosis on medium and long-term revenues. More predictable source of revenue for owners. More attractive to customers given the seamless product upgrades and uninterrupted service they benefit from as subscribers.

Heavy Hitter Sales Blog: IT Sales Strategy: Software, SaaS.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. IT Sales Strategy: Software, SaaS & Hardware Sales. Almost every enterprise software purchase decision requires multiple departments to become involved. Heavy Hitter Sales Blog. Recent Posts. Steve W.

How to Maximize Free Trial Conversion for Desktop Software

Software Business Blog

Trials are one of the top ways for desktop software companies to acquire new customers. Read on for a summary on maximizing trial conversion for desktop software, or watch the 60-minute webinar. It is not time limited, and has purchase offers built into the software to continually try to convert the user to a paid license. The Trial Conversion Funnel for Desktop Software.

Increasing Customer Lifetime Value for Software and SaaS Subscriptions: A Webinar

Software Business Blog

But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. There are many other creative cross-selling examples given in the webinar. The post Increasing Customer Lifetime Value for Software and SaaS Subscriptions: A Webinar appeared first on Rethink Commerce Blog.

The 8 Buying Considerations CRM Vendors Don’t Want You to Know About

Smart Selling Tools

Like most ad-numbed and ‘spin’-undated consumers, when considering a CRM solution, sales software buyers focus on the usual eye popping standards like price and features, while leaving the most important element a distant third – the one that will keep the system in the ‘go-to’ category long after price and features have faded from memory – and that is use-ability. If it makes their job easier, faster, and more fruitful, then it will be worth navigating the learning curves, and abiding by the confinements inherent in a software system. So much for promises!

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How to Pitch Your Software Product to Power Affiliates

Software Business Blog

This is why it is very important to pitch your software products to the affiliates in a way that will make power affiliates really consider your offer and get the things moving in the right direction. Here are 7 steps on how to approach software affiliates to promote your products or services; this assumes that you’ve already identified the affiliates you want to work with: Find out their promotion channels – check their website, see if they have any newsletters that they send, see if they’re using PPC advertising to promote products (you can use SEMrush for that).

Medical sales training – something different vs. more of the same

Sales Training Connection

Today the healthcare industry is a prime example. If you are a company selling medical devices, equipment, consummables, software or other medical market products/services, a piece of the puzzle for being among the winners is making the investment in your sales team commensurate with the need for change and the opportunity to benefit. Medical sales training. Sticking to your Guns.

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Software Business Blog

For example, there used to be two simple sales paths for software buyers to follow – B2B and B2C. But now, software purchasing paths are expanding in new directions as modern software buyers educate and lead themselves instead of taking direction from sales teams. In fact, software sales have evolved so much that software sometimes seems to “sell itself”.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. So I think that’s a really good example. And I still prescribe that 100%.

Want to sell more? Do This, Not That!

Smart Selling Tools

Let’s break it down using KnowledgeTree —this week’s recommended tool —as an example. My example is more in line with, “Do This, Instead of That, Because This…”. Let’s take a look at another example this time using Postwire. Sales Effectiveness Davd Zinczenko Eat This Not That KnowledgeTree Matt oulding Postwire Recommended Tool Sales Messaging sales software will count.

Cool Companies Interview Series – Zemana

Software Business Blog

After almost a decade, Zemana has evolved from a small team into an award-winning security software provider with a team that pulls hard and always stays together. Regarding Cloud… well, for us, Cloud takes the security software business to another level. For example, our product Zemana AntiMalware is based on anti-malware technology whose engine is based in the Cloud. In the software industry, the biggest challenge is coping with rapid technology changes. Here’s one more interview that we’re glad to add to this blog. The security market is huge.

How to Turn CRM into a Strategic Advantage

Smart Selling Tools

Examples where execution is paramount are: timely follow-up, following-up with the right people at the right time, making every activity count, always being relevant, and making every conversation count (58% of customer loyalty is derived from sales rep interaction). Sales Management Sales Tools/Product Reviews crm CRM adoption CRM Strategy sales software Sales StrategyWhat were they?

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Why Your Focus on Quota is Killing Revenue Growth

Smart Selling Tools

There are similar examples to be found in the world of sales. For example, how much time do your salespeople spend looking for the most relevant sales content to present to prospects? As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools. Our forecast is Z.

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4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Software Business Blog

The period between August 2015 and July 2016 indeed saw a number of interesting findings that are both relevant and valuable to software providers around the globe. Consumers of software—from all around the globe—are placing a distinct emphasis on security in their purchase decisions. In all, seven of the 10 leading countries show security software as the most popular product.

Magic Quadrant for Digital Commerce: Avangate is IN

Software Business Blog

First, the digital commerce software market continues to be on the rise. At Avangate, we are well aware of this and a great example is the ABBYY success story. And software, SaaS and digital goods & services do have very specific requirements, meaning there is an increased need for providers with a deep understanding of the space. It’s the Magic (Q) time of the year!

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5 tools to boost software sales in 2011 | Avangate Blog - Software.

Software Business Blog

Software Business Blog. for software submission. 5 Must Have Actions for Affiliates in 2011 » 5 tools to boost software sales in 2011. Welcome to the Avangate Blog, the place to hang out if you have a software business. When it comes to selling software online, conversion rate is probably the metric with the highest impact on sales. So, to get you started I want to share with you a list of 5 tools that I have tested both with the Avangate team, as well as during my recent period as software vendor. Software Business (64). Blog |. Website.

Adapting Software Affiliate Models to SaaS

Software Business Blog

Like traditional installed software vendors, software-as-a-service (SaaS) providers are often interested in selling their products through a network of affiliates. Software as a service (SaaS) is a “software delivery method that provides access to software and its functions remotely as a web-based service.” This article explores that question in depth.

A/B Testing to Increase Conversion Rates

Software Business Blog

When we go to the doctor, for example, we probably hope that our test results are negative. Our recent webinar with Movavi on A/B Testing to Increase Conversion Rates includes an example of a test that didn’t “produce a winner”, but enabled Movavi to stop the test early and focus on other test ideas. Sometimes the best tests don’t tell us anything at all.

4 SaaS Pricing Strategies To Increase Recurring Monthly Revenue

Software Business Blog

While SaaS has many advantages over the traditional software business model, it does come with its own unique challenges. Unlike traditional software companies that can generate additional revenue through updates and new releases, SaaS businesses must find new and more creative ways to increase their monthly revenue. Reduce Freemium Subscriptions. Charge Premium Prices. Build Add-Ons.

Best Practices for Increasing Trial Conversion Rates

Software Business Blog

In addition to posting your trial on shareware sites, you can strike up partnerships with complementary products, like pairing your PC utility tool with an antivirus software. This can be done in a SaaS model as well, for example, pairing an online backup service with an identify theft service. Absolute Software increased their trial conversion rates by 5x. Test Everything.

Best Strategies For Upgrading Your SaaS Users

Software Business Blog

Kissmetrics recently analyzed the pricing strategies of 12 SaaS companies, including the A/B testing software for marketers, Visual Web Optimizer. For example, HelloFax allows users to send and receive faxes for free. Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry. Visual Web Optimizer makes upgrading a clear and easy choice. Be creative.

Development Of Loyalty Programs Is A Win-Win

Software Business Blog

” That may work offline for something like coffee drinks, but in the online world, it’s likely to be not as effective for software companies. For example, a customer-referral program could be one goal within your loyalty program. For example, customers could receive bonus points for “liking” you on social media. Here’s a riddle for you. Set a goal.

The Advantages Of A/B Testing Your Upsell Offers

Software Business Blog

Tweet For example, you can use testing to determine the discount threshold for converting an upsell to the next level of product or service. For example, you could use the new Avangate A/B Testing tool to test the placement of the upsell offer in the cart, to determine whether an overlay or interstitial converts better. Often, the most valuable offering was the simplest to develop.

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Software Business Blog

And send an email letting them know you’ve extended their trial, so that they have more time to use the software and realize its features. Here are some examples of CTA’s to include with your trial email campaign. You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Include a compelling CTA.

Analytics E-Book for Software Vendors v2.0 | Avangate Blog.

Software Business Blog

Software Business Blog. for software submission. » Analytics Minibible for Software Vendors v2.0. Welcome to the Avangate Blog, the place to hang out if you have a software business. It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors. Go on, download the Analytics miniBible for Software Vendors. Software Business (64).

Ways To Make Your Customer Feel Valued With Promotions

Software Business Blog

For example, if you are launching a new add-on or feature to your current software, you can offer a discount to beta users. Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. Promotions are powerful and persuasive. Think Beyond Renewal Discounts. Tweet.

5 Steps To Boost Your Customer’s Lifetime Value

Software Business Blog

Determining CLV is especially critical to SaaS providers, because of the complexities in determining customer acquisition costs from, for example, freemium models and variable subscription rates. Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies.

Here are 10 Reasons Why Your Users Are Not Upgrading And 3 Ways To Successfully Upgrade Them

Software Business Blog

For example, never withhold features having to do with user engagement. ” Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. For SaaS companies, coming up with an effective upgrade strategy is sometimes like blindly navigating a dark ocean. Tweet.

When You Should Be Pushing Your Upgrades To Maximize Sales

Software Business Blog

For example, “Become a premium user to unlock even more product options.” For example, if your upgrade offer includes an account expansion to five or more seats,, monitor your customers who are approaching that limit. “Timing is everything” is more than just a cliché in the world of SaaS. Balance Messaging With Timing. Get A Little More Direct. Refer-a-friend.

Affiliate Success Story – Michael Robichaud Interview

Software Business Blog

He has a network of over 300 websites in a variety of niches, many of them targeting the software and digital downloads niche. Michael’s most recent project is a network of software discount sites including Can you make a prediction of the Top 3 software related affiliate marketing niches with the highest growth in 2016 & 2017? 1- Software that connects PC’s and Mobile – Since mobile is growing so rapidly consumers are searching for software that helps them connect or manage their mobile data and their PCs/Macs.