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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. Let's start with two great examples - experiences that make you choose to return for more. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

Leading By Example

Partners in Excellence

Every manager knows this, it’s Leadership 101, we must Lead By Example. What much of the literature misses, is that we are always Leading By Example, whether we do so consciously or unconsciously. So the issue isn’t about Leading By Example, but Are We Setting The Right Example? We want people to use the tools we’ve invested in.

10 Examples of Highly Effective Welcome Emails

Vertical Response

One of the most important tools in your email marketing toolbox is an automated welcome email. To help you create an effective welcome email , we’ll highlight ten effective examples. For each example, we’ll point out its best feature to show you how to create your own killer welcome email. These emails come from businesses big and small. Notice how it stands out?

Tools and Tips for Outbound Sales Prospecting

Modern B2B Sales

B elow, I’ll share the tools we use as well as some best practices and “out-of-the-box” tactics for outbounding. Let’s dive in: Tools of the Trade. Each SDR’s bag of tricks should include the right amount of prospecting and automation tools to help them do their day-to-day job and target the right individuals from the top target accounts. Sales b2b

Value Proposition Examples - Words That Get Meetings

Jill Konrath's Fresh Sales Strategies Blog

Here is an example of a good value proposition: “We help large companies reduce the cost of their employee benefits programs without impacting benefit levels. Strong value propositions are your best tool for setting up meetings with prospective buyers. Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market.

The 2 Biggest Reasons Sales Tools Fail

Smart Selling Tools

Chances are your company implemented at least one new sales tool in the recent past. Whether or not you like the tool, use it, and consider it to be a success, depends on who you are. This inescapable truth offers one clue as to why sales tools fail. The people or persons holding the budget get to make the decisions on what tools to implement. get it right. John Lubbock.

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Most Frequently Used Web Tool In My Tool Kit

Fill the Funnel

The most frequently used web tool in my tool kit currently is TimeTrade. As I began writing this series, I lined up a list of the newest, most interesting web tools that I have come across in the last few months. As I compiled the list of all twenty web tools that I will be sharing this month, I was shocked to realize that I have never written about TimeTrade.

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8 Easy SEO Tools Everyone Should Use

Vertical Response

To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Who doesn’t love a free tool, especially when it also happens to be awesome? . Google Analytics : The gold standard for analytics tools. Example of Twitter’s PageSpeed Insights. Paid Tools.

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The Examples We Set, Our People Are Watching

Partners in Excellence

It’s so simple, yet we make so many mistakes: We want our sales people to use the tools and systems we’ve invested in—but we still ask our admins to print out a report, or send us the updated Excel report. Related Posts: Leading By Example Do You Deserve To Be A Manager? What we do and how we act become more impactful than what we say. No related posts.

5 Ways to Improve Customer Retention with Marketing Automation Tools


For example, you should capitalize on each new cycle as an opportunity to not only re-sell to existing customers but also to cross-sell and/or up-sell to them (this is a valuable frontier, as loyal customers are typically worth up to 10 times as much as their first purchase ). 5 Ways to Use Marketing Automation Tools to Improve Customer Retention. Marketing Insights.

How Technology Has Changed Selling: New Tools, Old Rules

Fill the Funnel

Consider some of the changes that have occurred as a result of technology and tools: Prospect Research. New Tools: Instant availability of everything imaginable about each prospect. New Tools: Getting a direct phone number and email is now only a speed bump at best. These are just a few of the new tools for old rules in sales. Sales News Web Tools

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7 Tips and Tools To Get Out Of Your Sales Slump

Fill the Funnel

Here are 7 tools and tips that can help you get out of your sales slump and hit your numbers by the end of the year. You can enjoy deep understanding of your competitor’s social media progress and engagement by using a tool like Rival IQ. This is possible by taking advantage of a tool like the Sales Funnel Analysis Report available in the popular Base CRM solution.

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5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. In the example below, the sitelinks include: Log in, Pricing, Marketing Blog, Features, Non-Profit and About.

On Integrating Social Tools

The Sales Blog

Cold calling still works (as do all of the other methods of prospecting, like asking for referrals, for example). ” These arguments aren’t necessary for their to be value in using the social tools, and they do too much harm to salespeople and sales organizations. Used properly, the social tools can create that awareness, and they can allow you to nurture relationships over time.

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One Easy Tool to Improve Sales Efficiency Now

Sales Benchmark Index

Here’s an example of giving a value to a customer''s Strategic Fit. Examples include optimized territory structures and off-loading non-essential tasks. Let the Scorecard tool do the math delivering an overall customer priority score. This time of year, Sales Ops leaders are often faced with a pressing question. We’re nearly 60% through 2013. Just five months left.

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30 Seconds Matter: How Sales Tools Deliver Revenue Growth

Smart Selling Tools

Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop. It was an exciting time, and it is where my love for sales tools began. That is why it is important to understand the value of sales tools and why they are therefore, vital for sales organizations.

2 Tools Every WordPress Owner Should Install

Fill the Funnel

Here are two tools that every WordPress website or blog should install immediately: WP ShieldMate : this simple and inexpensive plugin prevents someone that gains access to your ID and Password from logging in to your site as the Admin. There are other backup plugins on the market and I own many of them (Backup Buddy as an example) but prefer Backup Creator hands down. Everything.

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Top 5 Affordable Tools to Make Infographics in a Snap

Vertical Response

Check out this example. Have you used any of these tools to create infographics? The post Top 5 Affordable Tools to Make Infographics in a Snap appeared first on VerticalResponse Blog. Content Marketing and Copywriting Design Infographics Canva Infographic Tools inforgrapics Piktochart Sprites Ven Venngage Visme What makes infographics so popular? Piktochart. Canva.

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Fast Track Your Sales with New Tools

DiscoverOrg Sales

Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. Understanding that often the budget for the very tools needed resides in marketing can help you race ahead of the competition when selling to sales. The idea of supercharging your sales is nothing new.

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Buyer Personas – Critical Tools for Modern Sales Reps

Sales Benchmark Index

A customized sales process is an excellent tool. These tools help to anticipate buyer trends and keep pace with the buyer. See a few examples below: Buying by Committee – More and more companies are moving in this direction. This tool will lead you through the process of creating accurate Buyer Personas. Most do not accurately follow the ebb and flow of buyers.

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The Evolution of Sales Tools and the Efficiency Paradox

Smart Selling Tools

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies. Do you have it in your mind? OK then.

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A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn. Below is an example of targeting options: Pricing for Sponsored Updates. As a Sales & Marketing Leader, you are hungry for high quality B2B leads.

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Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take which is the predominant CRM tool sales teams use. How to find what works with what – you already have tools, right? Tools are just tools – it is the methodology and systems behind them that count.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. You don’t need to be a digital genius to work with this most useful of Google’s website tools.

Death of a Sales Tool: The ROI Calculator

Sales Benchmark Index

As the CSO, you want to arm your reps with every tool to give them an advantage. Download this, the Story by Numbers Tool , to give your reps a powerful story the customer can visualize. Now ask your reps to repopulate the tool with the correct equations. For me, the helpful tool became a crutch. Equip your Sales Force with the Story by Numbers sales tool.

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When an Email Marketing Tool Isn’t Enough


A marketing automation platform does that too, but it also goes above and beyond, for example by: Aligning sales and marketing. Now that we’ve laid out these differences, let’s get back to the big question at hand: When is an email marketing tool not enough? The post When an Email Marketing Tool Isn’t Enough appeared first on Salesfusion. But, again, that’s it.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner: 1. Google Trends is a go-to keyword tool. This tool shows you how a search engine sees your site. This free tool crawls your site looking for SEO roadblocks and provides a report of problem areas. Of course you have. What’s SEO ? BROWSEO.

A Beginner’s Guide to Google Webmaster Tools

Vertical Response

To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. It’s a user-friendly tool that business owners should dive into.”. Here’s a good example. Set up and verification. Site messages.

Testimonials – The Most Powerful Sales Tool?

Jonathan Farrington

For example, “ Great company, great service ” lacks meaning because it is vague and doesn’t tell the customer anything. For example, if a salesperson is struggling to get an appointment with a prospect, a relevant testimonial could help persuade that prospect to agree to a meeting: “It took me two years before I agreed to meet this company.

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A Sales Enablement Tool for the CEO

Sales Benchmark Index

To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. Create Customer-centric demo decks and business case examples. If you don’t have these sales enablement tools to launch successfully, this is where you should focus your efforts. This is very different than product training.

Haiku Deck – New Tool to Create And Deliver A Compelling Message

Fill the Funnel

Here is an example of one of my recent Haiku Decks: Original article: Haiku Deck – New Tool to Create And Deliver A Compelling Message ©2013 Fill the Funnel. 30 in 30 - 2013 Presentation Tools Web Tools Haiku Haiku deck keynote powerpoint presentation web tool Haiku Deck produces smart, to-the-point visual presentations that your audience will remember.

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3 Free Content Curation Tools That’ll Enhance Your Social Posts

Vertical Response

Thankfully, there are free and low cost tools out there designed for busy small businesses like you. You can use curation tools. These social media tools find or suggest content that your audience will like and make it easy for you to share it. Here’s an example of what you’ll see: When you find a must-share article, you can post it directly to your site or social networks. Hootsuite is a popular social media tool. Here’s what it looks like: As you can see, the content is set up in a list format, which is a different look than other tools.

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Marketing Tools: Testing eCommerce Sites Globally

Software Business Blog

For example, HMA! It also aides me in monitoring that our in-house risk-prevention tools are working well, or that those credit card icons are relevant to a particular geo-IP. But I’m not alone in finding this tool vital for my job. In addition, search results are becoming more and more location-focused. from Privax Ltd., the fingerprint of every Internet connection.

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Web Tool Matches Your Expertise With Questions on Twitter

Fill the Funnel

A new web tool called InboxQ creates an automated way for you to view all of those questions, comments and requests for help on Twitter, on the topic of your expertise and guide those questions directly to you to answer. An innovative, free tool is now available that allows you to do the same thing with Twitter in an easy, automated way. The tool is InboxQ. All Rights Reserved.

Rational Persuasion: An Effective Tool for Turning Your Ideas into Our Ideas

The Productivity Pro

Influence itself comes in a variety of flavors: for example, collaboration, consultation, inspirational appeals, rational persuasion, and a number of less team-friendly options. “Persuasion is often more effective than force.” ” – Aesop, ancient Greek writer. 1] During the process, you give your teammates good reasons to make your idea their idea. Key Concepts. 1] Gary A.

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Sales Tools Help Maximize Manufacturing Sales


For example it was just reported that manufacturing sales for Canada were down by 0.9 The post Sales Tools Help Maximize Manufacturing Sales appeared first on Pipeliner CRM Blog. Just like any other industry, manufacturing is subject to market fluctuations. percent for the month of December 2013. Sales volume declined 1.9 percent, which was the largest single drop in a year.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Although daunting, with the correct monitoring tools, you can stop the criticism and respond to your customers in a timely manner. In addition to responding to your audience , these tools can also help increase brand loyalty and improve your company’s image. Here are four interactive tools you can use for customer service purposes on Twitter : Twazzup. Twinitor.

Hiring Sales Talent: A Tool to Help CEOs Get It Right the First Time

Sales Benchmark Index

A Tool for You. Download the CEO’s Time Management Tool to get started. For example, you set a goal to spend 15 hours per week in the sales bucket. Diagnose the root causes of the problem using the CEO Time Management Tool. Effective growth CEOs can balance working on short-term sales tactics and long-term business strategies. Developing new products. Why is this?

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Mobile Tools to Sell More

Score More Sales

Example: If I am looking up a restaurant from my mobile device and am on the road, having a phone number right on the main page is critical because I may want to call for a reservation. This is a B-to-C example but it illustrates the point that you need to think about what is important for your buyers to see on their mobile device when they pull up your website. Expand Your Pipeline.

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3 Must-Have Sales Tools for 2013

Green Lead's B2B Blog

On December 13 at 11AM Pacific, I will be joined by Matt Heinz , Brian Vellmure , Nancy Nardin , Koka Sexton , and Miles Austin in a free webinar: 31 Must-have sales tools for 2013. I have had a lot of fun learning about the tools everyone is going to discuss. In today's post, I present three tools to you. Join us to learn about all 31 must-have sales tools. SFA/CRM?

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