Yet the child within is incapable of sophisticated defenses because the temptation of “Once upon a time” transcends whatever our current mindset and transports us – vicariously – to someplace intriguing. We’re likewise drawn to stories about things that have happened to other people, largely that we might learn by their example and be inspired, warned, amused, or even amazed. One afternoon back in 10,000 B.C., some Mesopotamian farmers made the astonishing discovery that bread wasn’t the only thing they could make from harvested grain. Credit www.sxc.hu. Boy Scouts. Mother’s Day. MORE >>

Let me give you an example to illustrate the point; One of the brightest CMO’s I’ve ever had the pleasure of serving as an agency partner is Greg Reid, former CMO of YRC Worldwide. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. An example to provide color is my experience directing the e-commerce agency of record for Colgate Professional. As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. There’s intense pressure to show a return. Summary. MORE >>

Suggestion 10: Finally, do set an example as the meeting leader. Location: In relation to cost, facilities and transport. I don’t know about you, but as a young sales professional – yes, that was an awfully long time ago – I used to dread sales meetings: Typically, they were boring, uninspiring and a total waste of my precious selling time. When I moved into management, one of the first challenges I set myself was to make my meetings an event to look forward to. Here are just ten suggestions you might find useful. Start the meeting on time to the minute. 32% of what they see. MORE >>

Let’s take myself as an example. It’s rather disconcerting to see me in public transportation, switching between my business BlackBerry® and my personal iPhone®, compulsively checking my emails for any communication which may require my immediate attention. Be bandwidth friendly – Mobile email clients may only download emails partially if for example, they are larger than 50Kbytes in size. skip to main | skip to sidebar. Monday, March 14, 2011. Designing Mobile Friendly Emails. According to ComScore, as of September 2010 over 58.7 at 7:11 AM. MORE >>

Examples are easy to find; sales meetings don’t start on time, sales training meetings are skipped by salespeople because schedules were not published 90 days in advance or not properly planned, sales management is not meeting at set times with each salesperson for monthly, quarterly or semi-annual reviews or worse there is little or poor communications between the President of the organization and sales leadership because a formal monthly priority setting meeting was never scheduled. On Schedule. Whew, two weeks without writing my blog. What happened? was on vacation. MORE >>