Hi – welcome to another Marketing Q&A Video.

A slight departure from the norm this week. Rather than answering a question sent in by one person, I'm going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course.

The question in various forms was “will Facebook Advertising work for me?“. So in other words we know Facebook works for consumer oriented businesses, but will it work for b2b? Or if your clients are dentists? Or lawyers? Or senior executives?

The problem is that if you speak to a Facebook evangelist (probably with a course to sell) they'll tell you it works for everyone. And if you speak to a skeptic, they'll say it only works in consumer markets.

Of course, the truth is that Facebook Advertising doesn't work for everyone. Nor is it only good for consumer businesses. It works for very many business to business markets too. But you have to do some digging to figure out if it will work for you.

In this video I show you some simple tools and techniques you can use to see whether Facebook Advertising can reliably work for you.
 

 
The survey I mention in the video is now closed – but watch out for updates on the course coming soon.