DiscoverOrg Sales

JANUARY 2, 2019

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. Intent Data is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. B2B big data wasn’t quite there.

Data 196

Data Intent Data Customer Intent 196

DiscoverOrg Sales

DECEMBER 20, 2017

Facebook surfaces ads in your newsfeed based on your mood, and it’s likely you’ve received medical treatment that was either diagnosed or treated with the help of AI. When you ask your phone for directions, artificial intelligence (AI) serves up the optimal route.

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. For B2C and service-oriented sellers, it might be Facebook first. How often have you gone on Facebook, started scrolling … and noticed that an hour just went by?

Social Selling 192

Social Selling Social Media Media LinkedIn 192

DiscoverOrg Sales

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. For B2C and service-oriented sellers, it might be Facebook first. How often have you gone on Facebook, started scrolling … and noticed that an hour just went by?

Social Selling 120

Social Selling Social Media Media Twitter 120

DiscoverOrg Sales

AUGUST 24, 2017

Focused in other areas like lead generation (even though these are completely related). The stronger marketers get to know their client base – and actually integrate those cues into the brand – the more relatable the company will become. Maersk now has over 63K Twitter followers and 2.45M likes on Facebook.

B2B 186

B2B B2C Buyer Persona Social Media 186