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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

When a buyer fills in their contact information to get our white paper etc., One of the common problems with these follow-up techniques is that they are not well-targeted and therefore not valuable to the buyer. It’s rather implicit in the book that a tool like 6Sense can help you do this (Latané is the CMO for 6Sense).

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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10 Creative Examples of How to Use AI in Sales

Allego

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.