How the loss of trade shows changed the customer acquisition funnel
Zoominfo
APRIL 30, 2021
Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Lessons learned from virtual events.
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