article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not All Web Traffic is High Quality.

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to User Research Methods and Trends

Smooth Sale

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78
article thumbnail

The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Keyword research is crucial to online recruiting.

Analytics 208
article thumbnail

9 of the Best Apps for Real Estate Businesses in 2021

Hubspot Sales

Google Analytics - Website Analytics. Reporting is important for any type of business, and that includes real estate. Google Analytics is the go-to tool to track website traffic and understand how you're generating visitors over time. Trello - Project Management. ActiveCampaign – Workflow Automation.

article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. But, here’s the good news—attribution modeling is a cost-effective initiative thanks to the availability of free tools like Google Analytics.

Lead Rank 236
article thumbnail

Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. The model you select depends on your specific strategy and campaign objectives. They also use multiple devices.