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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you. Informational. SEO-friendly.

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Social Sellinator Blogs | Effective Digital Marketing Tools

SocialSellinator

Inbound marketing, important part of digital marketing , focuses on attracting customers to your company or product through various online channels, such as search engines, social media, and blogs. Keywords are the words or phrases people use to search for information online and is key part of social media marketing plan.

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The Recruiter’s Guide to Web Analytics

Zoominfo

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Social media (LinkedIn, Twitter, etc.).

Analytics 208
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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Leading the way is Google’s Digital Marketing Course. Renowned as one of the best free digital marketing certifications, this course includes everything from mobile marketing to social media. Lastly, the Social Media Marketing Certification from Hootsuite Academy is another critical asset.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Your page will only appear on the first page of a SERP if the headings match the focus keywords that Google users search for within your niche. Asses the effectiveness of your social media optimization. Audit your social media presence and strategy. Google Analytics. You name it.

Analysis 194
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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

A solid digital marketing strategy encompasses more than social media or a website; it covers SEO optimization, content strategy, email marketing, analytics, and more, all tailored to your client’s specific business needs. Are your social media posts falling flat with your audience?