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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.” Conversions.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals.

8 Easy SEO Tools Everyone Should Use

Vertical Response

To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Who doesn’t love a free tool, especially when it also happens to be awesome? . 1. Google Analytics : The gold standard for analytics tools. Google Trends : Curious about the latest buzzwords?

Tools 37

Top 5 Affordable Tools to Make Infographics in a Snap

Vertical Response

If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. Have you used any of these tools to create infographics? The post Top 5 Affordable Tools to Make Infographics in a Snap appeared first on VerticalResponse Blog. What makes infographics so popular? Piktochart.

Tools 61

How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). 1. The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog. SEO/SEM Tools/Services email marketing Google Analytics keywords PPC reporting SEM web analytics Goals. Site Content Popularity.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

We know that sounds the opposite of what SEO stands for, but it’s what Google wants. The SEO industry finds something that works, and then does it until Google has to step in. The newest culprit to be assaulted by Google is guest blogging. Grab some free tools from this  list of 100. Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2. Neither is good.

5 Tips for Email Marketers to Leverage the Right Data

Inside Campaigner

Data analytics. Google Analytics for a Holistic Perspective. Google Analytics is a great tool to integrate into email marketing. Google Analytics can measure time spent on the site, links clicked, revenue generated and other behaviors from the path to purchase. Big data. In fact, relying on them alone could mean a less than optimal return.

Data 23

Conquer customer conversion killers!

Software Business Blog

Start using one of the 4 most affordable A/B testing tools to improve your customer experience . A/B testing is a simple process that will help you optimize the customer experience across your website and shopping cart. It may sound simple, but the market is saturated with all kinds of A/B testing tools, so assessing which one will work best for your business can be a daunting task.

3 Simple Mistakes You Might Be Making with Your Homepage

Vertical Response

If not, it’s time to call in Google Analytics. If you’re not currently looking at data by using Google Analytics or another tool, you could be missing out on important information about your website visitors. To make things easy, there are some user-friendly tools out there to help. Two that we use include  Google Content Experiments  and  Optimizely.

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google. For Google, spend some time doing keyword research.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

We know that sounds the opposite of what SEO stands for, but it’s what Google wants. The SEO industry finds something that works, and then does it until Google has to step in. The newest culprit to be assaulted by Google is guest blogging. Grab some free tools from this  list of 100. Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2. Neither is good.

Why Your Business Should be on Google+

Inside Campaigner

Google Plus is not just another social networking website, but more than that, it integrates with the entire Google stable and it carries significant weight in terms of SEO and organic search visibility. Google Plus has been around for some time now. Curious how Google Plus can help you? Take a look at a few of the many benefits: Google Search Visibility.

Do You Know Your Target Market? How to Find Out…

Vertical Response

Here are some helpful tools and resources that’ll help you determine who your target market is: U.S. Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Do you know who your target market is? We mean, really know? But think a little deeper.

More Accurate Updates to Google Webmaster Tools

Vertical Response

Are you tired of being tripped up by the Google SEO dance? Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Us too.

7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. They also offer analytics, testing, and provide a variety other cool features. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. List size.

Win Back Customers Who Abandon Carts By Using Remarketing Lists

Software Business Blog

Our experience shows that using remarketing with Google Analytics is the best way to recapture the attention of customers who abandon their shopping carts. Since last year, Google remarketing works with your Google Analytics account, so you don’t have to use separate remarketing codes for your web pages. Getting Started with Remarketing Lists. Congratulations!

Tracking Twitter and Shorten URLs in Google Analytics | Avangate.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. PAD Promoter, is an exclusive free tool. Getting attention for your startup » Twitter + Analytics = Love. For me, working in web analytics, not knowing something like this is itching like hell, so I have decided to find a solution to it. Filling in these fields will allow you to see all the visits generated by this link in Google Analytics. Software Business Blog.

3 Essential (and FREE) Google Tools for Successful Site Owners

GKIC Blog

So I wanted to share 3 totally free tools from Google that you can use when you are starting out. Google Analytics. Google Analytics is a tracking tool that can tell you all kinds of useful information about the visitors to your site. www.google.com/analytics/. 2. Google Keyword Tool. The Google keyword tool is an excellent resource for improving your SEO (search engine optimization). The keyword tool allows you to search for keywords and keyphrases to see what other people are searching for.

How To Create Smarter Sales Communication

Fill the Funnel

Tellwise has created a sales tool that provides an elegant, powerful and easy to implement solution that is easy for sellers and enjoyable for buyers. When I talked with Conrad Bayer, CEO and Co-founder of Tellwise, I asked him why he created the sales tool and his answer told me what I needed to want to explore more. The analytics of Google Analytics. Web Tools

Unveiling the world of Real-Time data tracking in new GA | Avangate.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. PAD Promoter, is an exclusive free tool. What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. Now there is something new to benefit from – the Real-Time data, available on the new version of Google Analytics and for administrator access. Blog |. Pageviews.

Website Analytics Can Tell You If You Are Winning Or Losing Future Customers

Fill the Funnel

Website analytics can tell you if you are winning or losing future customers. Whether an individual blog or a business website, understanding website analytics is a crucial skill. Your website analytics can tell you whether people understand what you’re offering, whether people like your brand and whether or not your website is helping you make money. Web Tools

Getting the Big Picture on a Small Budget

Social CRM

Small Business Advisor yesterday on the challenges of using the myriad of disparte online marketing tools and tactics to build customer relationships today.  I mean trying to get the full picture of how successfully a small biz (or any for that matter) is using all this stuff in order to "win friends and influence people" in the age of SoLoMo.  . constant contact google analytics marketing dashboard orange soda yahoo I wrote my first post for Yahoo! But the functionality is pretty nice - even at the free dashboard level.

Attitude And It’s Impact On Your Success

Fill the Funnel

wrote earlier this week about a tool that I called a “ game-changer ” called Authority Spy. also shared it with my subscribers in my monthly Web Tools update. Conversation #1: I don’t get this tool, is it even working? Twitter account, Facebook, Google+ are all there but not connecting back to her universally. Web Tools attitude success

5 tools to boost software sales in 2011 | Avangate Blog - Software.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. PAD Promoter, is an exclusive free tool. Must Have Actions for Affiliates in 2011 » 5 tools to boost software sales in 2011. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. It’s a great tool for marketing departments as they can roll out landing page after landing page without help from the IT department.

Landing Pages Without The Wait – Unbounce

Fill the Funnel

Today’s featured web tool is Unbounce.com. Unbounce Integrates with Salesforce, Hubspot, Mailchimp and many other popular web tools and services. Unbounce is one of those web tools that might not even think you need. 3rd Party Integration   With editing, publishing, testing and analytics built right into Unbounce you can run your whole campaign from a centralized place.

Heat Map Magic

Fill the Funnel

Using Google Analytics provides terrific insight but that alone only gives you numbers, percentages and links that they visited. Heat Map Magic is my new tool that provides you a visual record of every viewers visit. 30 in 30 - 2014 Marketing Web Tools Heat Map Heat Map Magic wordpress Want to improve results from your website? Are people clicking your images?

8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

Avangate Fall ’14 Release: Leverage Smarter Payments and Deepen Long-Term Customer Relationships

Software Business Blog

The latest conversion enhancements make it even easier to grow and sustain recurring revenues with the addition of new tools and capabilities. Avangate Revenue Recovery Tools. Optimized Marketing Tools – Lead Management, Upselling, Trial Conversion. Advanced Testing Tools Suite. Self Service Tools to Mitigate Chargebacks. 40% of churned revenue for early adopters.

Google Webmaster Tools: Your Map in the Internet Wilderness

Vertical Response

The internet can be similar to the wilderness in many aspects; it’s big, confusing, wild, and sometimes downright scary, so a map would be a helpful tool to have on the web. Have no fear because on your internet backpacking adventure Google has a map for you and it’s called Google Webmaster Tools. tent, sleeping bag, some food and of course a map!

The Magnificent Seven of Free(!) Web Analytics Tools

Vertical Response

The answer, of course, is by studying your site’s analytics. So without further ado, I give you the “Magnificent Seven” of free web analytics tools. Google Analytics : the clear leader in the space, Google Analytics (G.A. for the initiated), is pretty synonymous with “free web analytics” and a good place to start.

The Ultimate Guide to ‘Google My Business’

Vertical Response

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Google My Business will do more than create the display above; it has a lot to offer. Google Analytics.

How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. But when it comes to analytics, few people get much further than glancing at basic Google Analytics data every now and then. And if you introduce 5 or more people to Hotjar.com you’ll get free access to the tool for 6 months afterwards.

How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. But when it comes to analytics, few people get much further than glancing at basic Google Analytics data every now and then. And if you introduce 5 or more people to Hotjar.com you’ll get free access to the tool for 6 months afterwards.

5 Ways to Get More People to Read Your Emails

Vertical Response

It’s a Mad Libs-style tool that will generate some ideas for you. 2. Use online tools to improve your email success rate. There are several online tools that can help you create effective emails. Proofreading tool: Grammarly. Content checking tool: The Hemingway App. Photo editing tool: PicMonkey. Link tracking tool: URL Builder for Google Analytics.

Take Your Website to the Next Level – Data [Infographic]

Vertical Response

Tools like Google Analytics are easy to use and available for free so you can get started right away and make the most out of your web marketing. Using a tool like Optimizely will allow you to have the different versions of your homepage running concurrently. In our first two installments of Take Your Website to the Next Level, we talked about design and messaging.

Give Customers Something to Yelp About

Vertical Response

Just like you may use tools like Google Analytics to monitor activity to your website, you can use Yelp Metrics to see how many people are visiting your business on Yelp. If the above-mentioned tools weren’t enough, Yelp has also recently released the Yelp Revenue Estimation Tool. Customer Service Social Media Facebook Google Analytlics inc.

What Is Missing in Most Sales Proposals

Increase Sales

With website traffic, the desired results are easily tracked either through Google Analytics or other internal analytic programs.  Sales Training Coaching Tip:  CPanel is a great analytic tool that can be embedded on the backside of your website. Being valuable to my clients and colleagues affords me the opportunity to review many sales proposals.

5 Ways to Use Paid Search & SEO Together

Vertical Response

Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. 2012 Google study says just that. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Get Content Ideas.

Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results. So there’s the low down on the two most recent Google updates. Update #1 : Payday Loan 2.0.

Go Google Me – An Interview with Fred McMurray

Increase Sales

“Go Google Me” probably should be the mantra of Fred McMurray with three daughters and no sons.  Using ISP analytics is probably better than Google analytics. Alexa.com is a great trending tool and should not be ignored. Marketing bestsales practices content marketing Fred McMurray go google increase sales sales results sales training coaching snake oil salesmen social media marketing strategyLast week I had the pleasure of sitting down and experiencing a massive brain dump or what some may call “drinking from the fire hydrant.”

Cool Startup Interview – InnerTrends

Software Business Blog

InnerTrends is a data analytics tool that helps SaaS companies improve the onboarding experience for new users. But no existing analytics tool was able to help us do this, because all of them were disconnected from the business. Analytics is a very hot topic right now. What are the main challenges for a SaaS company when implementing an analytics service?

Data 27

5 Copywriting Tips to Enhance User Experience

Vertical Response

Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. 2) Write simply and persuasively. What is it?

Snake Oil Salesmen Are Alive and Very Busy

Increase Sales

Fast forward to the 21st century and once again we have similar snake oil salesmen selling “guarantees”  to small business owners when it comes to securing page one on Google. As I sat in a workshop, Get Online Indiana ,  sponsored by Google and Senator Dan Coats of Indiana, the presenter who worked for Google called out these types of marketing firms. Really?

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

Use a tool like Google Analytics to track and measure. Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. One common theme has emerged. There is a skill gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads.

15 Hygiene Tips to Keep Your Email List Clean as a Whistle

Vertical Response

Tip No. 5: There are some great tools to help you maintain a healthy email list. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Remove or win back inactive contacts.