Increase Sales

OCTOBER 5, 2012

By identifying key words using the Google Adword tool or some other tool, this research allows the small business owner to infuse those words into his or her website marketing copy as well as integrate those keywords into the more traditional marketing copy such as brochures, 30 second elevator pitch, etc.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

Increase Sales

JANUARY 5, 2013

With website traffic, the desired results are easily tracked either through Google Analytics or other internal analytic programs. Sales Training Coaching Tip: CPanel is a great analytic tool that can be embedded on the backside of your website. In many cases, results can be linked to return on investment.

Proposal 174

Proposal Small Business Small Business Infusion 174

Increase Sales

DECEMBER 7, 2013

Believe it or not during this workshop, I received two email messages from snake oil salesmen both guaranteeing Page One on Google. What was also interesting is one of these firms was including “free Google tools” as part of its offerings. Sales Training Coaching Tip: Google does not like duplicate content.

Guarantee 152

Guarantee Small Business Small Business Google Analytics 152

Increase Sales

FEBRUARY 27, 2012

Using ISP analytics is probably better than Google analytics. Alexa.com is a great trending tool and should not be ignored. One online leader has 10 advocates (those who spread the word) and 100 lurkers (those who listen and take no action). Klout is good for researching key words.

Google 118

Google Social Media Google Analytics Media 118