Please pay attention to this.

Forward this to marketing. Forward this to your boss. Forward this to sales operations. Forward this to the people that create your pitch decks, presentations, and your powerpoints.  Because that’s where the problem starts.

No one gives a shit about you or your company.

No one gives a shit how long you’ve been in business.

No gives a shit that you’re on the Inc. Fastest growing companies.

No one gives a shit about your customer list.

No one gives a shit how many awards you’ve won.

No one gives a shit you’re building a new headquarters in downtown SF.

No one gives a shit about you, your company or your product.

Customers and prospects give a shit about their problems and their issues.

They give a shit about servicing their customers

They give a shit about their bottom line.

They give a shit about the competition.

They give a shit about government regulation.

They give a shit about product releases.

They give a shit about inventory.

They give a shit about sales.

They give a shit about their business, their stock price, their customers, their revenue, their ability to grow and anything and everything that has to do with them . . . not you!

You need to give a shit about what they give a shit about and that’s not you!

Stop focusing on you.