Sales Training Connection

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Aberdeen Group – Sales Training 2011 Study – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices

Sales Training Connection

The Aberdeen Group just published a new study – Sales Training 2011 – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices. Of that group 707 currently offer sales training. Their sales force represents one of the most significant opportunities to grow revenue and market share. Sales Training 2011.

Study 79
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Inside sales – it is a new dawn and sales training needs to shine

Sales Training Connection

Inside salespeople are no longer just engaged in small commodity type sales or as backup for completing the secondary tasks of the outside sales group. As Steve Martin pointed out in an HBR blog companies are increasingly creating inside sales groups who are independently handling accounts in the mid-market. Instructional Methodology.

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Sales productivity – it’s the time, stupid

Sales Training Connection

This might include adding technical experts to the sales team or establishing an inside sales group to handle lead identification or augmenting the administrative sales support. In others it might mean considering the aforementioned idea of an inside sales group or investigating the merit of a major account group.

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Sales coaching – who to and not to coach

Sales Training Connection

For purposes of discussion the client’s sales team is divided into three performance groups based on a normal distribution – low performers (16% of the team), average performers (68%), and high performers (16%). Most of the time a majority of the class suggests starting with the middle group of average performers.

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Sales managers – stop assuming majority rules works best

Sales Training Connection

Randall Peterson , a professor at the London Business School, found that when dealing with small groups, majority rule doesn’t work – it simply makes for an unhappy minority. “Particularly for a group under the size of 10 people, majority rule is a bad way of going about business.”

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Sales performance – practice doesn’t make perfect

Sales Training Connection

Second, it should be done in small groups of 4-6 with everyone participating. First, can you justify taking a group of front-line sales managers out of the field to spend time in the classroom playing the customer roles and providing feedback to a group of sales reps during training? For discussion let’s pick sales managers.

Lead Rank 117
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Sales presentations – the art of presenting engaging PowerPoint presentations

Sales Training Connection

When you come to one of the questions – pose it to the group and then ask each person to turn to the person beside them and discuss the question for a few minutes. Then solicit ideas from the group about the question, comment – then move on to the next topic.