The Pipeline

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Sales Scrum Episode #23 – Guest Alice Heiman

The Pipeline

and originally, from the widely known Miller Heiman Group, she works with owner-led companies with a B2B complex sale to build their sales organization. Alice Heiman is the Founder of Alice Heiman, LLC. Alice is recognized by Forbes.com, as being among the world’s leading experts on the complex sale.

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Sales Scrum Episode #20 – Guest Scott Gillum

The Pipeline

The direction is how do we align the two groups to better serve the customer and our company. In this episode, Scott and I pick up a discussion we have been having for some five years, based on the age-old question of “Why do we need salespeople?” This is not the usual us-versus-them sales and marketing discussion.

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The Monday Morning Breakfast Podcast

The Pipeline

Normally I would side with the NO group, but in this case I’ll make an exception. By Tibor Shanto. Does the world need yet another podcast? As you know (or should know), I host a live broadcast every Friday morning called the “Breakfast For Champions.”

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When it Comes To Objections – No One Should Settle

The Pipeline

In all group decisions we do things for the greater whole, but that does not mean we have completely abandoned the idea or desire for it. By Tibor Shanto. Helping people to reconnect with things they have moved on from can be an effective way to start conversations.

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Getting On The Right Timeline

The Pipeline

But the reality is that most sellers and companies can sustain themselves off this Active group. Yet most of the focus for sellers, enablement and others involved in the sales arena, focus almost their entire effort on this small group of buyers. First, understanding that with this group the challenge is not timing, it is propensity.

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What Has To Happen Next?

The Pipeline

Those in group (1), always respond by telling what action has to be taken by them, the buyer, and mutually. Those in group (2), take the question, add some subjectivity to the mix, and hear “what should happen next”, then proceed to give you an answer that is more strategic and theoretical than the question required.

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Pipeline – Stand And Defend

The Pipeline

This has allowed the former group to act and speak about their pipeline with conviction backed by results, the subjective group, spends more time rationalizing the outcome than driving it. A new wrinkle is now available to the subjective group, one they feel lends a bit of weight and validity to what they are doing, namely statistics.

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