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Stephanie Harris on Group Incentive Travel Trends

Sales and Marketing Management

We spoke with her about emerging trends in group incentive travel, including designing events for today's multigenerational work force. The post Stephanie Harris on Group Incentive Travel Trends appeared first on Sales & Marketing Management.

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SMEI Launches Exclusive New AI Group for Sales & Marketing

SMEI

. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. ” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards! Join SMEI’s new and exclusive Sales & Marketing AI Vanguards group today !

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32 Benefits of Joining a Mastermind Group

The Sales Heretic

Whether you’re a business owner, CEO, salesperson, or executive, if you want to accelerate your success, one of the best actions you can take is to join a mastermind group. What exactly is a mastermind group? It’s a group of people—typically between four and twelve—who meet regularly to help each other achieve their goals.

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What’s Behind Sales and Marketing Misalignment?

Sales and Marketing Management

Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? appeared first on Sales & Marketing Management.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.

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Group travel is down, but not out

Sales and Marketing Management

Sales are still happening, but a group celebration isn’t likely. Sales are still happening, but a group celebration isn’t likely. One10 is in the latter stages of negotiations with some clients to duplicate the group travel celebration virtually through an online day of celebration. Group travel is down, but not out.

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How to Build Email Marketing Lists from LinkedIn Groups?

eGrabber

Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). Also, LinkedIn states that there are more than 2 million groups and nearly 8,000 groups are created every week. Keyword ideas to find the best LinkedIn groups.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. You’ll learn: How to get started with your video marketing strategy. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.