Pointclear

OCTOBER 24, 2017

Note this quote from Marketo. Read this from Dave Kurlan, CEO of Objective Management Group : “Today, I would like to be the first to introduce you to the sales tool of the future. I invite you to subscribe to the PointClear blog so you never miss a post. Without chairs, what are you going to sit on? Inbound, Outbound?

B2B 392

B2B Cold Calling PointClear Outbound 392

Pointclear

OCTOBER 15, 2013

That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. Mike Schultz of the Rain Group. SLMA Radio - Since 2010. Bill Godfrey of Aprimo. Jim Meyer of eTrique.

Aprimo 199

Aprimo Aprimo Marketo PointClear 199

Pointclear

JUNE 7, 2016

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. Set sales straight—it’s a win win.

Follow-up 154

Follow-up Lead Rank Sales Qualified Lead Marketing Qualified Lead 154

SBI

NOVEMBER 13, 2012

This year Trish Bertuzzi and founder of The Bridge Group, nominated yours truly for consideration. She is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness, and the author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads.

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

Pointclear

JULY 11, 2011

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly. Frequent and rapid new competitor product introductions.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Pointclear

MARCH 19, 2018

White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Obermayer is the founder of the Sales Lead Management Association, publisher of the Funnel Media Group and live Radio/ Podcast Host for SLMA Radio Today and CRM Radio Today. You may also like: Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Pointclear

MAY 18, 2016

A well-run inbound program can realistically deliver 35 percent of the leads you need : That's according to The Bridge Group. Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.”

Revenue 140

Revenue Inbound Outbound Marketing 140